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ENHYPEN’s Jay has fans swooning over him after his appearance at the opening of Ralph Lauren's new pop-up store in Seoul. The Ralph Lauren Holiday Experience opening celebration took place in Seongsu-dong, Seoul, on October 31, 2025. ENHYPEN member Jay attended the event’s photocall in the evening and turned heads with this look.He showed up in a red, black, and yellow-checked trench coat, a black turtleneck T-shirt, and grey trousers. The star’s appearance made such an impact that fans began trending a pun, “HOLIJAY EXPERIENCE,” by replacing the word “holiday” with “holijay” to incorporate his name. One fan wrote on X:"Man looks so fine."LUCKY nami✰🎈 @adorejongseongLINKman looks so fine😯The event was also attended by other K-pop celebrities, including actress Krystal (Jung Soo-jung), NCT’s Mark, and aespa’s Winter.Here are some reactions to Jay's presence at the show:LUCKY MAI ✴︎ @rockchicqtLINKwhen you got the 3rd highest emv at the 2025 wimbledon, representing both ralph lauren and enhypen, so rl just had to invite you to another event again. this is jay’s impact HOLIJAY EXPERIENCE WITH PRL #JAYxPoloRalphLauren #ENHYPEN_JAY @ENHYPEN #RLHoliday @RalphLauren㉦ @artsyjaystarLINKOur super model park jongseong HOLIJAY EXPERIENCE WITH PRL #JAYxPoloRalphLauren #ENHYPEN_JAY #엔하이픈_제이 @ENHYPEN @RalphLaurenlucky am’🪽 @smoothpjsLINKwe need to see jay as ralph lauren ambassador asap like, he represent the brand perfectly, he looks like a prince out of a movie everytime 🤍 @RalphLauren, please do something 👀Some fans even expressed a desire to see Jay become a Ralph Lauren ambassador.𝒆𝒕𝒆𝒓𝒏𝒊𝒕𝒚. @jayhoonsgfLINKistg ralph lauren needs jay, this is really made for him.—☆LUCKY lei @leive_m3_410neLINKAmbassador Jay would be the best christmas gift ever🥹♥️ HOLIJAY EXPERIENCE WITH PRL #JAYxPoloRalphLauren #ENHYPEN_JAY @ENHYPEN #RLHoliday @RalphLauren•ⓝ•ⓒ•ⓓⓔⓛⓐⓕⓔⓔ• @lune_eclatLINKJAY He’s on fireeee 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥ENHYPEN's Jay and his relationship with Ralph Lauren and F1Jay and Ralph Lauren have shared a close relationship for the past couple of months. Although the star is not currently associated with the brand as an ambassador, his presence has been noteworthy for them.On July 13, 2025, he was spotted at the Wimbledon tournament, dressed in a sleek, lightly striped double-breasted grey blazer suit, with a red and blue striped tie.He was the third-highest EMV-earning celebrity at the event. The ENHYPEN member was able to put on 4.7 million in EMV. He was even counted among the likes of international stars, such as Andrew Garfield and Sachin Tendulkar. This led fans to speculate that he might soon be announced as Ralph Lauren's official brand ambassador.His group, ENHYPEN, recently attended the Formula 1 Singapore Grand Prix on October 2. Jay has specifically been known for his love for F1 for a long time. Following the event, F1 drivers and fans joined forces, promising to vote for ENHYPEN in the upcoming MAMA Awards 2025.As a thank you for this, Jay even posted an emotional message on Weverse in response to a fan. This fan had commented on how they were casting their votes and even helping other fans do the same.Jay replied:"Yea I know. My mom sent me these. I just poured my love into a culture I’ve recently grown to love, and I never dreamed I’d be rewarded like this. I’m at a loss for how I could possibly repay such grace. Whatever the result may be, I’ll never forget this. ENGENEs are working hard. Even F1 fans are supporting. I'll never give up and burn my body till the end and I'll take responsibility for this"ENHYPEN fans are now looking forward to seeing if the group can take home trophies at the MAMA awards.