By Our Staff
Copyright mxmindia
‘Streaming the Paradox – Gen-Z and the Intergenerational Remix’, a study by Zee Entertainment Enterprises Ltd in partnership with Third Eye Integrated Services, revealed how Gen-Z navigated the push-and-pull between tradition and global influences, individuality and belonging, as well as ambition and emotional complexity.
The research engaged with over 2,700 youth across 38 cities in seven language markets. It was recognised at the 33rd Market Research Society of India Annual Seminar, where it was ranked as a runner-up out of 104 submissions.
Said Rituparna Dasgupta, Executive Vice President – Network Research & Consumer Insights, Zee Entertainment Enterprises Ltd., said: “At ‘Z’, we put our audiences at the heart of everything we do. This recognition at MRSI is a testament to the strength of our in-house research capabilities, which enable us to constantly track the evolving tastes of our viewers and deliver stories that reflect their lives, aspirations and paradoxes. Our ability to blend these insights into meaningful narratives has been a key reason for our enduring success in an ever-changing entertainment landscape.”
