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Zee Sports, the Zee Entertainment Enterprises Limited arm, has entered into a three-year exclusive broadcast and digital partnership with SJ Uplift Kabaddi’s Uttar Pradesh Kabaddi League (UPKL). The partnership promises UPKL pan-India visibility across television and digital via Zee5. UPKL now features 12 teams representing key cities across Uttar Pradesh. Said Bavesh Janavlekar, Business Head, Zee Sports, “At Zee Sports, we believe in championing India’s own sporting heritage. With this strategic partnership with UPKL, we aim to give Kabaddi the platform and storytelling it deserves.” Added Sambav Jain, Founder and Director, SJ Uplift Kabaddi, “The partnership with Zee Sports reflects the evolution of UPKL from a promising regional initiative to a scalable sporting enterprise with national ambition.” The three-year deal spans Seasons 2, 3, and 4, with Season 2 commencing December25, 2025, featuring 71 matches over 19 days in Noida, telecast live in Hindi.
