Copyright mxmindia
Zee Media Corporation Limited (ZMCL) has announced its foray into gaming and esports with the launch of a competitive gaming tournament, the Zee Media Gaming Tournament: Arena of Champions. A ₹10 lakh prize pool tournament has been planned. Partnering with Glazer Games as the execution partner and Thryl as the registration platform, the Arena of Champions registrations open on November 3. Speaking about this strategic expansion, Priyadarshan Garg, Chief Business Officer, Indiadotcom Digital Private Limited (a Zee Media company) said: “Today’s youth are active participants in digital culture, shaping communities through gaming, streaming, and interactive engagement. Our entry into the esports space is a strategic step toward creating an ecosystem that connects with this new generation at a deeper, more experiential level. We aim to bring together the scale and credibility of Zee Media with the energy, excitement, and inclusivity of competitive gaming to redefine how entertainment, technology, and participation intersect. This initiative also opens fresh opportunities for brands, partners, and creators to engage with India’s rapidly growing gaming community in meaningful and measurable ways.” Added Ashish Srivastava, Co-Founder & COO, Glazer Labs: “Thrilled to partner with Zee Media on their entry into gaming & esports! This is a huge step toward bringing esports to the mainstream and unlocking new possibilities for India’s gaming ecosystem.”
