By Vallari Sanzgiri
Copyright thehindubusinessline
Zee Entertainment Enterprises Ltd (ZEEL) appointed Siju Prabhakaran as the Chief Business Officer of its digital entertainment platform Zee 5.
In this role, Prabhakaran will report to Amit Goenka, President – Digital Business & Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering. Having spent 20 years at Zee, Prabhakaran spearheaded the South cluster of linear TV channels for the broadcast segment.
He also drove localised content strategies in the West and South cluster across the linear and digital businesses, including key markets such as Tamil, Telugu, Kannada and Marathi, to enhance audience connect and build scale.
“In line with its strategic priorities for the future, Zee is focussing on frugality, optimization and quality content across the business. Zee continues to implement the necessary steps to nurture and recognize the potential of its valuable Human Capital, empowering them to build a strong foundation for its future,” said the company in a press release.
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Published on September 17, 2025
