Sports

YouTube TV lands long-term NBC deal with Peacock perk

YouTube TV lands long-term NBC deal with Peacock perk

After heated negotiations, YouTube TV and NBC Universal have officially signed a long-term deal to continue offering NBC channels on the live service, while also expanding Peacock’s reach to YouTube Primetime Channels.
In a press release today, NBC Universal confirms that it has reached an agreement with Google that will see NBC channels – including NBC, CNBC, Telemundo, USA, SyFy, and others – available for YouTube TV subscribers.
Details of the new agreement were not shared, but Google said that its primary issue was the rate being below that of what customers paid for access to the same content via Peacock.
As a part of the new deal, YouTube TV will retain NBC Universal channels while Google’s other platforms will also retain access to NBC Universal content. In a new adjustment, Peacock will also be coming to YouTube Primetime Channels alongside Paramount+, HBO Max, and many other streaming options.
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NBC explains “elements” of the agreement as follows:
A multi-year, long-term commitment for carriage of NBCUniversal’s full portfolio of networks on YouTube TV, including NBC, Telemundo, Bravo, CNBC, Golf Channel, E!, Oxygen True Crime, MSNBC, USA, Syfy and Universo;
Later this fall, NBCUniversal will be launching the new NBC Sports Network (NBCSN), which will be available on YouTube TV, allowing fans to enjoy a broad range of NBCUniversal’s robust sports programming. NBCSN will complement the prominent sports properties presented year-round on the NBC broadcast network.
Peacock will be available in the coming months as a subscription through YouTube Primetime Channels;
A long-term agreement for short-form clips, highlights and shows from NBCUniversal’s premium programming on YouTube;
Films and TV shows from Universal Pictures Home Entertainment will continue to be available to buy or rent on Google TV, YouTube TV and YouTube, as well as iconic library films from NBCUniversal Global TV Distribution being available to stream via SVOD on YouTube Premium and AVOD through YouTube Free Primetime Content; and
A multi-year extension of Peacock’s availability across Google’s Android platforms, including Google Play and Google TV.
More on YouTube:
YouTube Premium Lite expands to India, Japan, and the Philippines
YouTube TV loses Univision and UniMas channels
YouTube widely pushes AI age verification and restrictions