Copyright Digital Trends
What’s happened? X is opening a Handle Marketplace that lets paying users hunt for inactive handles. If you pay for the Premium+ or Premium Business subscription, you’ll be able to search, request, and, for some names, pay up. Eligible paid tiers can browse inactive handles, then request priority picks at no cost or go after rare handles for a fee. The Verge reports that rare handles are priced by demand and uniqueness, starting at $2,500 and climbing from there. The Handles Marketplace X account says this is an ongoing service meant to redistribute names that are no longer in use. Why this matters: Usernames now act like retention, which means the handle you really want is tied to your plan. This encourages creators and brands to stay on higher tiers. Downgrade your plan and your account reverts to the original username, the marketplace handle goes away. A new handle might just be your reason to stay on Premium+ despite the price hike. Your old handle is frozen when you switch, and X says a paid redirect could arrive later. This is positioned as a standing subscriber feature, not a one-off perk. Recommended Videos Why should I care? If a dormant account holds your brand or real name, this might finally clear a path. The tradeoff is the paywall, plus the commitment to keep a subscription active. Creators and companies can align their identity on X, which helps reduce confusion and impersonation risk. Everyday users can try for priority handles at no cost, while rare names can run very high. Budget for both the handle and the plan, since keeping the name depends on keeping the subscription. Okay, what’s next? When the marketplace opens, preparation and speed matter. Expect competition from username squatters, buyers who flip names for profit, so line up targets and be ready.
