By Our Staff

Copyright mxmindia

Menswear label XYXX launched History in Briefs, a satirical episodic content series to introduce its new Tactel innerwear line.

Said Petal Gangurde, Chief of Brand and Culture – XYXX: “With History in Briefs, we wanted to create more than just ads – it’s an interactive content universe where history’s greatest minds are reimagined with a modern twist. The series is cheeky, conversational, and built on qualities men identify with – exaggeration, humour and individuality. At the same time, it seamlessly showcases XYXX’s innovation with Tactel underwear, engineered to dry 8x faster. It’s storytelling with a playful edge, designed to entertain first while letting the product speak through the narrative.”