Copyright Bloomberg
Listen and subscribe to The Deal with Alex Rodriguez and Jason Kelly on Apple, Spotify, iHeart and the Bloomberg Terminal. Willow Bay says she understands an athlete’s business from a lot of angles. As a broadcaster in the 1990s, she pioneered a new type of storytelling through NBA Inside Stuff, one of the first programs to highlight players’ lives off the court. As the dean of the USC Annenberg School for Communication and Journalism, she just oversaw a study on the proliferation of athlete-owned media. And now she’s the owner of a team herself, having bought a controlling interest in Angel City FC of the National Women’s Soccer League.
