Copyright tribuneonlineng
THE management of Guinness Nigeria has explained that the decision to pick Anambra as one of the venues for the relaunch of its easy-drinking Guinness Smooth beverage was informed by the state’s vibrant culture, thriving nightlife and energetic youthful population. Senior Brand Manager and Category Lead, Guinness Trademark, Ife Odedere, gave the explanation at the launch held in Awka recently. Reaffirming the company’s commitment to introducing innovative brands, and empowering the people of the state in various ways, Odedere explained that the launch was part of the company’s continuous efforts to expand its brand relevance. He added that with the refreshed label, updated packaging, and improved flavour profile, it became necessary to reintroduce the brand to consumers in Anambra, a key market it enjoys strong patronage. On the re-launch theme, ‘Smooth Side of Beer’, Odedere explained that the theme speaks to the distinguishing character of Guinness Smooth, a profile which makes it easy-drinking. Also addressing guests, Head of Division, East covering Anambra and Delta States, Adesoji Opeyemi, assured of Guinness Nigeria’s dedication to promoting ethical business practices that foster peace and unity within the industry, while continuing to lead in the creation of beverage variants for Nigerian consumers.
