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As the festive season approaches, everyone aspires to look their radiant best from glimmering eye looks to flawless, camera-ready skin. But there’s one skincare mistake that can instantly dull your glow: skipping moisturizer before makeup. While it might seem harmless or even “better for staying matte” this misstep can actually sabotage your entire festive look. Snigdha Suman, General Manager, Marketing & Business Development, shares why moisturizing before makeup is non-negotiable and how it can transform your festive glow: 1. Hydrate: The Foundation of Radiance A well-moisturized base keeps your skin plump, smooth, and ready for makeup. Hydration prevents dryness, flakiness, and patchy foundation, ensuring your makeup glides on effortlessly. When your skin is nourished and dewy, your festive glow shines naturally even under the camera flash. 2. Prime: Smooth, Long-Lasting Makeup Moisturizer acts as your skin’s natural primer. It evens out texture, fills in tiny dry patches, and helps foundation and concealer stay put through hours of celebrations. Say goodbye to makeup that cracks, fades, or looks cakey, hydrated skin ensures a flawless, long-lasting finish. 3. Protect: Shield Your Skin While You Shine Choose a moisturizer with SPF or pair it with a hydrating sunscreen. This protects your skin from pollution, UV damage, and environmental stressors while locking in moisture throughout your busy festive days. Look for ingredients like antioxidants, glycerin, and dimethicone for smooth, nourished, and radiant skin that lasts. Healthy, well-hydrated skin forms the foundation of any great makeup look. Moisturizer isn’t merely a skincare step, it’s an essential pre-makeup ritual that ensures your festive glow lasts all day long.