On Tuesday (Sept. 16), concert promotion company Goldenvoice released the lineup for the 2026 Coachella festival, with headliners Sabrina Carpenter, Karol G and Justin Bieber topping a packed bill that also includes Turnstile, Teddy Swims, Devo, David Bryne, Young Thug, Iggy Pop and a set by electronic artist Anyma.
The lineup for this year’s festival was announced far earlier than in past years and reflects a growing trend in the festival business to get on sale early — passes for next year’s edition go on sale Friday (Sept. 19) — and sell as many tickets as possible. Like Electric Daisy Carnival in Las Vegas, Coachella is essentially on sale year-round. Less than two weeks after the 2025 festival wrapped on April 20, early bird tickets went on sale for Coachella 2026.
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Many fans buy Coachella tickets in advance, knowing they’ll attend no matter who plays the festival. But sales for the event, for which GA tickets are priced at $549 per person, really ramp up after the lineup is announced. For most of the 2010s, the festival’s lineup wasn’t announced until the first week of January. That forced other festivals with artists on their lineup who were also playing Coachella to hold back their lineup announcements until Coachella organizers announced theirs.
That began to change after the pandemic, beginning in 2024, when the lineup was announced one week later than normal, on Jan. 16. Unfortunately, the lineup — which featured headliners Tyler, the Creator, Lana Del Rey and Doja Cat — didn’t click with fans and tickets to the first weekend, which had previously sold out in hours, took weeks to sell through. Ultimately, approximately 160,000 tickets were sold for Coachella in 2024, or 80,000 per weekend, according to a report from government officials in Indio.
For the 2025 festival, headlined by Lady Gaga, Green Day and Travis Scott, Coachella organizers put tickets on sale in mid-November and came far closer to reaching capacity, with sales of 120,000 tickets per weekend, sources tell Billboard.
This year, Coachella organizers are doubling down on their ticketing strategy for the 2025 festival — when tickets went on sale six weeks ahead of New Year’s — by putting them on sale nearly three and a half months earlier than previous years. One booking agent who has booked several acts to play Coachella says the longer lead time is just a reflection of today’s consumer landscape.
“Coachella is still the biggest festival in the world and a massive platform for the biggest artists in the world, but there’s just a lot more competition for consumer dollars,” the booking agent source, speaking on background, tells Billboard. “The sooner festivals like Coachella can go on sale to consumers, the sooner they can start ticket sales and work towards selling the tens of thousands of tickets it takes for each weekend to sell out.”