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Since Convivial’s opening in September 2023, other similar concepts have bubbled up. On the wine menu of Amara Singapore’s Lobby Bar, which opened in March 2024, is Singapore’s most extensive collection of Louis Roederer, one of the oldest family-run Champagne houses. Champagne lounge The Champagnery at Amoy Street opened in October 2025 as the evening alternative to Mamma Mia Focaccia. Among the exclusives on Champagnery’s menu are a Brut Vintage Late Release 1999 and a Brut Rose Late Release 1999 from Louis Roederer. Natasha Fathin, co-director of the Two S Creatives group behind Mamma Mia Focaccia and The Champagnery, shared: “There is a significant shift in champagne consumption, revealing a robust market potential. Firstly, there is an increasing preference for quality over quantity, with consumers gravitating towards premium and boutique champagnes. This reflects a growing appreciation for craftsmanship and the unique stories behind each bottle. The younger generation is also embracing champagne as a lifestyle choice, integrating it into casual dining and social gatherings rather than reserving it solely for special occasions. This shift aligns with a broader trend of experiential living, where consumers seek unique and memorable experiences. At private members’ club 67 Pall Mall Singapore, senior sommelier New Zhen Jie observes two distinct groups of champagne drinkers: one that favours the consistency and familiarity of established maisons, such as Laurent-Perrier, while the other seeks the individuality and discovery offered by grower champagnes. The club caters to both by offering 10 to 12 different by-the-glass options and introducing lesser-known grapes such as Pinot Blanc to help members discover the region’s diversity. He said: “Interestingly, there’s very little overlap between the two camps. Those who lean toward maisons often value reliability over narrative, while grower Champagne enthusiasts tend to be more curious about the stories behind the labels and producers.”
