By Analiza Pathak

Copyright india

Apple has launched its slimmest smartphone yet the iPhone Air at its big annual event on Tuesday September 9. The new phone has a titanium frame and is protected on both sides with Ceramic Shield glass. Apple’s industrial designer Abidur Chowdhury said the idea was to build an iPhone that feels like “a piece of the future.”
The iPhone Air is about one-third thinner than earlier models. It comes with a single camera that has a telephoto lens and it uses AI to make photos look better. Even though the battery is smaller special power-saving software helps it last through the day. At the launch event in Cupertino Chowdhury called the phone “a paradox you have to hold to believe.”
Who is Abidur Chowdhury?
Abidur Chowdhury a Bangladeshi-origin is a London-born designer who now works in San Francisco as an Industrial Designer at Apple. He describes himself as someone who loves problem-solving enjoys learning new things and is motivated by creating products that people “can’t live without.”
He studied Product Design and Technology at Loughborough University in the UK where he received several well-known awards. These included the 3D Hubs Student Grant the James Dyson Foundation Bursary the New Designers Kenwood Appliances Award and first place in the Seymour Powell Design Week competition. In 2016 he also received the prestigious Red Dot Design Award for his “Plug and Play” project.
Chowdhury gained experience early in his career through internships at Cambridge Consultants and Curventa in the UK. Later he worked as an Industrial Designer at Layer a design studio in London.
Between 2018 and 2019 he ran his own consultancy Abidur Chowdhury Design where he collaborated with agencies start-ups and innovation-driven companies to create products experiences and design strategies.
In 2019 he joined Apple in Cupertino California as an Industrial Designer. Since then he has been part of the team behind some of Apple’s most innovative devices — including the newly launched iPhone Air.