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    What the ‘cronut’ tells us about why TV cooking shows are dying

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    By David Sillito

    Copyright bbc

    What the 'cronut' tells us about why TV cooking shows are dying

    In February, the ratings agency Nielsen reported a landmark moment: YouTube is now the most-watched service on American TVs. We’re not talking about phones or laptops but TVs. The UK is not far behind.

    By July, the broadcasting regulator Ofcom had published a report warning that British TV is facing a crisis. “Time,” it said, “is running out to save this pillar of UK culture and way of life.”

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    Cristina Nicolotti Squires oversees TV in the UK for Ofcom. “Unless something is done soon, this great broadcasting culture and landscape is under threat.”

    This is true of many types of television. Zuzana Henkova of Ampere Analysis gathers data on UK production and says there is a consistent decline in commissioning for documentaries, art and culture, historical, travel, sport and nature.

    But the biggest drop over the last 12 months was for cooking.

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