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ReutersJensen Huang having Korean Fried Chicken Jensen Huang Korean fried chicken stocks: Seoul’s Kkanbu Chicken became the center of attention in South Korea on Thursday evening when Nvidia CEO Jensen Huang joined Samsung Electronics Chairman Lee Jae-yong and Hyundai Motor Group Executive Chair Chung Euisun for a casual “chimaek” dinner, Korean fried chicken paired with beer, as per reports. Nvidia CEO Jensen Huang’s Viral Dinner in SeoulThe gathering, which took place around 7:30 p.m. at a Kkanbu Chicken branch near Samseong Station in Gangnam-gu, lasted about an hour, but quickly went viral online, as per a Korea Herald report.Huang told reporters before entering the restaurant that, “I really like chicken and also enjoy beer, especially when sharing them with friends. That’s why I thought Kkanbu was the perfect place for such a gathering,” as quoted in the report. The venue for the dinner was reportedly selected by Huang, and Kkanbu Chicken founder and CEO Kim Seung-il personally served the dishes, as per the Korea Herald report.ALSO READ: Robert Kiyosaki predicts a massive crash will wipe out millions, says gold and Bitcoin will protect investorsThe Meaning Behind “Kkanbu” and Its Global FameThe term “Kkanbu,” Korean slang for “close friend,” has become widely recognized globally, especially after being featured in the Netflix series Squid Game, as per the report. The casual yet high-profile dinner sparked social media frenzy, bringing international attention to the local franchise and highlighting Korea’s signature chimaek culture, as per the Korea Herald report.Live EventsFried Chicken Stocks Skyrocket Amid “Jensanity”The buzz wasn’t just cultural, it spilled over into the stock market. Although Kkanbu Chicken is privately owned, shares of listed Korean fried chicken brands surged. Kyochon F&B, the only publicly traded fried-chicken chain, jumped nearly 20% in the day’s trading, related industry players like Cherrybro Co., a poultry processor, saw shares climb up to the daily limit of 30%, as reported by Tom's Hardware. Maniker F&G, a local chicken processing company, also rose and another beneficiary of the viral fast food meeting was Neuromeka, a chicken-frying robot maker, as per the report.Investors and analysts noted a phenomenon dubbed “Jensanity,” where Huang’s casual dining choice appeared to trigger short-term stock surges in related businesses, as per the Tom's Hardware report.ALSO READ: Election results in Texas, Virginia, PA, NYC, Georgia, NJ, Michigan, Minnesota: Time, how to trackKkanbu Chicken’s Rise and Business ModelFounded in 2006, Kkanbu Chicken began franchising in 2008. Unlike other chains that focus primarily on home delivery, Kkanbu introduced a dine-in style concept where customers can enjoy freshly fried chicken and beer on site. As of last year, it operated 162 outlets nationwide, including 10 company-owned stores and 152 franchise branches, down from 214 locations in 2018, as per the Korea Herald report.How the Viral Moment Boosted Kkanbu’s Brand Experts believe Thursday’s gathering could provide a marketing boost and global exposure without spending a dime on advertising. Hwang Yong-sik, a business administration professor at Sejong University, said, “Kkanbu Chicken has made global headlines without spending any money on advertising. The case shows that local fried-chicken market could shift from competition centered on pricing and short-term deals toward a model focused on brand experience and identity,” as quoted by Korea Herald.What Makes Korean Fried Chicken UniqueBut what makes Korean fried chicken special? Fans describe it as crunchier than typical fried chicken, often with a spicy kick, sticky, sweet-and-sour sauces, and rich umami flavors, as described by Tom's Hardware report. The taste is sometimes compared to Worcestershire or OK sauce in terms of complexity, though the spice and crispiness make it uniquely Korean, as per the report.Jensen Huang’s Visit to South KoreaHuang’s visit wasn’t only about the food. He was in South Korea to attend the APEC CEO Summit, where Nvidia announced new contracts to supply AI chips to major South Korean companies, as per the Tom's Hardware report. FAQsWhy did Jensen Huang visit Kkanbu Chicken?He wanted to enjoy a relaxed “chimaek” dinner, fried chicken and beer, with friends from Samsung and Hyundai.Why did Korean chicken stocks rise after the dinner?Investors reacted to the viral moment, dubbed “Jensanity”, sending fried chicken–related stocks soaring up to 30%.Add as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp channel) Read More News onJensen Huang Korean fried chicken stocksKorean Fried ChickenJensen HuangKkanbu ChickenKorean chimaek cultureNvidia CEO South KoreaHow Korean fried chicken became famousKyochon F&B stock surgeSquid Game Kkanbu referenceKorean food culture news (Catch all the US News, UK News, Canada News, International Breaking News Events, and Latest News Updates on The Economic Times.) Download The Economic Times News App to get Daily International News Updates....moreless (You can now subscribe to our Economic Times WhatsApp channel)Read More News onJensen Huang Korean fried chicken stocksKorean Fried ChickenJensen HuangKkanbu ChickenKorean chimaek cultureNvidia CEO South KoreaHow Korean fried chicken became famousKyochon F&B stock surgeSquid Game Kkanbu referenceKorean food culture news(Catch all the US News, UK News, Canada News, International Breaking News Events, and Latest News Updates on The Economic Times.) 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