By Kimberly Nhundu
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YouTube sensation Emma Chamberlain has captivated the internet with her candid vlogs since 2017 – and her massive following comes with a jaw-dropping net worth to boot. The 24-year-old commands over 12 million subscribers on her primary YouTube channel and nearly 15 million followers on Instagram . She’s also the co-founder of coffee brand Chamberlain Coffee, which enjoys its own social media presence of more than a million users. Additionally, the California-born star has established herself as the face of luxury fashion campaigns alongside brands like Stuart Weitzman, with whom she recently collaborated. However, she didn’t simply luck into this multi-million fanbase. Emma “literally started from zero”. “I had zero subscribers. I remember my first subscriber-I was so excited, and then I looked, and it was my dad,” she revealed to W Magazine in 2019. Emma is valued at an astounding $30 million (£22 million), according to Celebrity Net Worth . Only last year, Forbes documented that she had pulled in an estimated $20 million (£14 million) in 2023, from her “lifestyle empire”. The business magazine’s latest report calculates she has generated $9 million (£6 million) this year, as of June. They named her as the 18th Top Creator of 2025, stating: “With YouTube regaining the top spot for social media content, OG-vlogger Emma Chamberlain is coming back to the platform at the right time. ” After a four-year stint on YouTube, Emma took a six-month hiatus from her main channel, sparking fears among fans that she might abandon the platform for good, reports OK! . However, the social media sensation later revealed that the pressure of producing weekly content was impacting her mental health. “I was on this hamster wheel of creating weekly videos,” she confessed on her Anything Goes podcast in 2022. As the sole creator of her content, Emma was responsible for filming, editing and uploading all her videos single-handedly for “probably two or three years.” In contrast, other big-name content creators employ production teams to ease the burden. The influencer found herself feeling burned out “every few weeks,” which led her to take a break from vlogging between December 2021 and June 2022. However, she has since bounced back and continues to rack up over a million views per video. Looking ahead, Emma is poised to make her film debut in Forbidden Fruits, alongside The Summer I Turned Pretty actress Lola Tung. Directed by Meredith Alloway, the horror flick also stars Riverdale’s Lili Reinhart, Netflix sensation Victoria Pedretti, and Barbie actor Alexandra Shipp.
