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Nov. 10, 2025 3:20 PM ETPENN Entertainment, Inc. (PENN) StockDIS, DKNGBy : Clark Schultz, SA News Editor Comments Penn Entertainment (PENN) and Disney's (DIS) ESPN announced last week that they are ending their U.S. sports betting partnership and shutting down the ESPN Bet sportsbook. Both parties mutually agreed to terminate the 10-year, $2 billion deal after less than Quick Insights Analysts see less risk going forward for Penn after ending the ESPN Bet deal, eliminating costly marketing expenses and allowing focus on its core businesses; some optimism exists for better customer retention during the rebrand. TheScore Bet rebrand is expected to be more seamless technically and may boost customer retention, leveraging connectivity with theScore's media app and cross-selling with their iCasino product. Some analysts see reduced risk but acknowledge ongoing uncertainty and cost concerns in Penn's interactive segment; others suggest investors may benefit from a brick-and-mortar casino turnaround with patience. Recommended For You More Trending News