By EWN
Copyright euroweeklynews
Women in Business
Interview with Carmen del Cid, Co-founder of BDHome and Official Hästens Distributor in Marbella and Madrid.
Transforming the bedroom into a personal retreat of comfort and elegance has become the latest trend among those seeking both well-being and luxury in their daily lives. This is how Carmen del Cid Ponferrada, co-founder of BDHome Marbella and official distributor of the prestigious Swedish brand Hästens, the world leader in handcrafted luxury beds since 1852, defines the concept of a “wellness bedroom”.
A professional career dedicated to excellence
With more than 25 years of professional experience focused on customer care and business management, Carmen del Cid has built a distinguished career in key sectors such as timeshare, premium sleep solutions and integrated home design. Since 2000, she has been managing BDHome, a company specialising in bespoke solutions and products for the home, whilst also playing a strategic role as Sales Director for Hästens Marbella. In 2024, she expanded her leadership by also taking on the commercial direction of Hästens Madrid, strengthening her relationship with the prestigious Swedish luxury sleep brand.
Her background includes a Master’s degree in Trends and Styles in Window Dressing as well as in Business Administration, Project Management and Decoration — qualifications that enable her to combine commercial expertise with a refined aesthetic sensibility. This blend of skills allows her to create unique spaces where design, functionality and well-being converge.
Beyond her professional achievements, Carmen also demonstrates a strong commitment to social causes: she is an active member of the Red Cross and has been sponsoring children for 29 years through Aldeas Infantiles, contributing to the well-being of others and reinforcing her belief in responsibility beyond business.
Why has the bedroom become the key space for those looking for wellness?
“The bedroom is one of the most important areas in the decoration of a home. It is where we spend a significant part of our lives recharging energy, clearing the mind and resting after a demanding day of work meetings, learning new skills or exercising. For this reason, every detail must be carefully designed to ensure supreme comfort and a truly luxurious night’s sleep.”
Is there really a growing interest in investing in wellness bedrooms?
“Absolutely. A recent study shows that Spaniards with high purchasing power are allocating an increasing share of their budget to creating wellness spaces, with the bedroom being the main focus of investment. Moreover, according to research firm Mordor Intelligence, the luxury goods market in Spain is forecast to grow at an annual rate of 5.1% until 2030, confirming a clear trend towards interiors designed around quality rest.”
What are the key elements in designing a high-end wellness bedroom?
Carmen del Cid shares three essential recommendations that BDHome and Hästens incorporate in their projects:
Colours that evoke calm
“Light and neutral tones are fundamental. Shades such as beige, pale pink or soft grey help to create a tranquil and serene atmosphere, encouraging relaxation and freeing the mind from daily stress.”
Exclusive beds at the heart of rest
“Hästens beds are authentic works of craftsmanship. Iconic models such as Vividus and Grand, made with natural materials like wool, cotton and horsehair, guarantee exceptional support and unparalleled comfort. They are the ideal choice for those who value both health and timeless elegance.”
Essential decorative details
“Less is more. A discreet bedside table with a stylish lamp, fresh flowers, essential oils and distinctive artwork, such as vichy-inspired prints, add sophistication without overloading the space.”
What makes Hästens unique in the world of sleep?
“At Hästens, we believe that quality rest is the key to a full and healthy life. Each bed is designed to transform every night into a revitalising experience, thanks to our artisanal tradition and the use of 100% natural materials. Being the official distributor in Marbella and Madrid is a true privilege, as it allows us to bring both luxury and well-being to our clients.”
A Sanctuary of Luxury and Serenity
The wellness bedroom trend goes far beyond aesthetics: it is a design philosophy focused on physical and mental well-being, where every element —colours, furniture, textures and accessories— is chosen to achieve the perfect balance between luxury, comfort and serenity.
With proposals such as those from BDHome and Hästens, the bedroom is no longer just another room in the house, but an exclusive sanctuary of self-care and sophistication.
📍 BDHome Marbella
C/ Antonio Herrero, Nº 3, Local 2
29602 Marbella, Málaga
📞 Tel: +34 952 86 11 22 / +34 660 04 73 31
🌐 www.bdhomemarbella.com
