By Susie Rack

Copyright bbc

The site produces high-end and bespoke designs, including handcrafted fine bone china pieces and Jasperware, a type of pottery developed in the 18th Century by founder Josiah Wedgwood.

Skilled workers still use techniques pioneered by the firm’s founder, the spokesperson said, adding: “This living tradition reflects our commitment to craftsmanship.”

A message to prospective visitors on the World of Wedgwood site stated factory tours were suspended until 5 January, but other on-site experiences remained open.

Pottery workers in Stoke-on-Trent have been campaigning for more government support recently after three firms – Royal Stafford, Moorcroft and Heraldic Pottery – collapsed this year, citing increased costs.

Moorcroft, based in Cobridge, has since been purchased by the founder’s grandson.