Walmart rolls out largest private label overhaul to remove synthetic dyes and preservatives
Oct. 01, 2025 9:24 AM ETWalmart Inc. (WMT) StockBy: Amy Thielen, SA News Editor
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Walmart (NYSE:WMT) is joining the ranks of food producers eliminating artificial colors and preservatives from its prepared foods with a pledge to remove synthetic dyes, artificial sweeteners, fat substitutes, and certain preservatives from its private label food brands.
The change
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Walmart aims to align with evolving customer health preferences and increase brand transparency, potentially strengthening customer trust and market differentiation.
Government regulations, such as FDA plans to ban certain dyes and closer review of additives, combined with a political push for a healthier food supply, are motivating Walmart’s changes.
Most surveyed Walmart customers demand greater ingredient transparency and review food contents, fueling the shift toward healthier, cleaner products.
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