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European river cruise specialist VIVA Cruises has launched its latest trade incentive campaign, designed exclusively for all travel agents and partners. The VIVA Boutique Incentive offers one lucky partner the opportunity to attend the exclusive christening ceremony of VIVA BEYOND in Paris in May 2026. This once-in-a-lifetime experience includes round-trip travel, accommodation at a top Paris location and attendance at the official naming ceremony of VIVA BEYOND – the first ship in the new VIVA Boutique premium line. VIVA Boutique offers a more intimate and indulgent river cruise experience, with significantly fewer guests and a higher proportion of spacious suites. Its 360-degree guest experience is designed to immerse travellers in culinary, cultural and artistic themes, supported by signature excursions and refined onboard amenities. From welcome champagne and in-room breakfast to high tea and flexible dining across multiple restaurants, every detail is curated to deliver a seamless , unforgettable journey. Michelle Daniels, VIVA Cruises Country Manager UK & Ireland, Australia & New Zealand, said: “We want to celebrate this milestone with valued trade partners whose dedication and support have been instrumental in the success of VIVA Cruises. This incentive is our way of saying thank you and help us to celebrate the christening of VIVA Beyond, our first VIVA Boutique ship.” How to participate Booking period: 1 November 2025 – 31 January 2026. Eligible bookings: Every confirmed booking of VIVA BEYOND or VIVA UNIQUE during the incentive period counts as one entry. Winner selection: One winner will be chosen at random at the end of the campaign. Prize: An exclusive invitation to the VIVA BEYOND christening ceremony in Paris (for one partner only – not transferable to guests or customers). The prize: an unforgettable weekend in Paris The winner will enjoy: Round-trip travel to Paris Accommodation at an exclusive location Attendance at the official VIVA BEYOND naming ceremony A weekend filled with Parisian charm – shared with the VIVA Cruises team and selected industry partners For full details and terms, visit the VIVA Boutique B2B Campaign pageFor more information about VIVA Cruises, please visit:www.viva-cruises.com
