By Our Staff

Copyright mxmindia

Vithoba Healthcare, oral care, launched of its new campaign, “Har Smile Ek Jeet Hai” on the occasion of World Smile Day (Oct 3). The campaign was conceptualised and executed by OktoBuzz, a brand consulting agency.

Speaking on the campaign, Sudarshan Shende, Managing Director, Vithoba Healthcare, said: “Vithoba has always stood for oral health and wellness, but more importantly, we stand for the confidence and happiness that comes from a healthy smile. This campaign is a reflection of our purpose – to make every smile matter. By celebrating people and rewarding their smiles, we want to remind everyone that a simple smile can spread joy and positivity. World Smile Day gave us the perfect platform to live our values and connect with people in a refreshing and authentic way.”

Added Hemal Majithia, Founder and Chief Oktomind at Oktobuzz: “At OktoBuzz, we believe that the most powerful campaigns are born at the intersection of creativity and human emotion. With this World Smile Day activation, our goal was to transform something as simple as a smile into a moment of celebration. By surprising people in their everyday lives and rewarding them for their joy, we created not just visibility for Vithoba, but an unforgettable experience that aligns the brand with happiness and positivity. Supporting Vithoba in this journey has been an exciting challenge in pushing creative boundaries and building meaningful connections with their audience.”

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