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Beauty fans are buzzing online because a new skincare line has finally made its way into Ulta stores, and shoppers everywhere are excited to see what all the hype is about. The products look like something straight from a skincare enthusiast’s dream wishlist, combining sleek design with formulas that promise real results. Many users have been praising it for being gentle yet effective, so it’s no wonder beauty lovers are already planning their next Ulta trip to snag a few of the cult favorites. Dr. Althea, a Korean skincare brand that has gone viral thanks to its lightweight, calming 345 Relief Cream. Known for its gentle yet effective formulations, Dr. Althea focuses on products that hydrate, soothe irritation and help reduce post-acne marks without feeling heavy or greasy. The cream, along with other fan-favorites like the Vitamin C Boosting Serum and Pure Grinding Cleansing Balm, is now available at Ulta Beauty nationwide, bringing the brand’s signature K-beauty formulas to a wider audience. These products are fragrance-free, paraben-free and many are vegan-certified, making them a go-to for sensitive skin. 🎬 SIGN UP for Parade’s Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬 Why Beauty Fans Are Obsessed Users rave about the Relief Cream’s ability to calm redness and hydrate irritated skin while feeling weightless. Many note that it strengthens the skin barrier and leaves skin soft without clogging pores. The lightweight texture and gentle botanical ingredients make it a favorite for acne-prone or easily irritated skin. Social media buzz has turned the cream into a viral sensation, with beauty editors and skincare influencers sharing their results and tips for using it in daily routines. Beyond the viral cream, Dr. Althea offers a full line of products designed with the same philosophy: balance between gentle care and clinical effectiveness. Each item combines dermatologically tested ingredients with plant-based botanicals, giving shoppers a way to simplify their skincare routine while still achieving professional-level results. Fans also appreciate that the packaging and textures feel premium, making the products as enjoyable to use as they are to display on a vanity. How to Try It