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Key Points Vaseline launches ShimmerGirl, a bodycare and beverage collab with Amanda Batula and Loverboy. Each pack includes shimmer gel oil and Loverboy’s peach iced tea in exclusive packaging. Launch celebrated with a pop-up event in Brooklyn offering unique experiences and meet-and-greet. Vaseline’s latest collaboration is part beauty, part beverage and designed for the “ultimate glow up.” Inspired by the summery vibes and praised results of Vaseline’s viral line of Glazed & Glisten Golden Hour Glow Bronze Body Shimmer Gel Oil (which has already sold out on Amazon twice since it debuted earlier this year and has been ranked as the “number one body-care innovation” at Target and Walmart), comes the limited-edition ShimmerGirl. The iconic brand of Petroleum jelly products tapped Bravo’s Amanda Batula and cult-favorite beverage brand Loverboy for the truly creative collaboration that’ll have fans glowing inside and out. Vaseline, Amanda Batula and Loverboy Go All-In on Glow With Exclusive, Limited-Time Offer Vaseline’s Gel Oils have blown up thanks to their “radiant, glazed finish and hydrating feel.” This new partnership, designed with the Summer House star and craft drink brand Loverboy, reimagines what a four-pack looks like by offering fans a mix of drinks and bodycare products. Related: Body Oil vs. Lotion—A Board-Certified Dermatologist Explains the Difference “Shimmer is more than a summer look, it’s a way of feeling confident in your skin all year long,” Kate Godbout, head of Vaseline, North America, explained in an Oct. 29 statement. “Amanda’s lifestyle and influence made her the perfect partner to show how Vaseline Glazed & Glisten Gel Oils bring shimmer and luxuriously hydrated skin into every season.” “With ShimmerGirl, we’re giving beauty enthusiasts a new way to make glow part of their daily rituals, from beauty to beverage,” Godbout added. Each limited-edition pack of ShimmerGirl includes three cans of Loverboy’s White Tea Peach Zero-Proof Iced Tea in exclusive shimmery, pink packaging as well as one of Vaseline’s Glazed & Glisten Gel Oils for “a match made in shimmer heaven.” “Taking on this creative director role for ShimmerGirl just made so much sense,” the Bravolebrity shared, calling the collaboration with Vaseline “fun” and “iconic.” “Nothing makes me feel more confident than that summer glow, so it’s only fitting that ShimmerGirl is all about celebrating that confidence and keeping you radiant. Plus, Kyle [Cooke] knew it was my time to shine with this one,” Batula joked of her husband and business partner. Fans interested in scoring a limited-edition ShimmerGirl pack can do so beginning on Thursday, Nov. 6, when the packs become available for purchase ($9.99) exclusively via the Loverboy webstore. (Vaseline’s viral Shimmer Gel Oils are currently available in stores and online at most major retailers nationwide; prices vary.) To celebrate launch day, Vaseline and Loverboy are hosting a glowy, Hamptons-inspired pop-up event at Soft Bar, a new alcohol-free social space in Brooklyn co-founded by Bravo personality Carl Radke. There, fans can enjoy photo-worthy moments, exclusive merch, a complimentary ShimmerGirl pack, and a meet-and-greet with Batuala. Space is limited and guests must RSVP ahead of the event.
