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Universal Merchant Bank (UMB) successfully held its maiden Customer Experience (CX) Fair on Friday, October 31, 2025, at its Head Office in Accra. The fair, which formed part of the climax activities for UMB’s month-long customer service celebration, brought together customers, SMEs, partners and the public in a vibrant showcase of business innovation and community engagement. The forecourt of the UMB Head Office was transformed into a bustling marketplace where a diverse range of customers—including small and medium enterprises—exhibited and sold their products and services. Visitors explored an exciting mix of fashion, beauty, food, crafts, technology solutions, lifestyle and agribusiness offerings. To officially open the event, Dr. Philip Oti-Mensah, Chief Executive Officer of UMB, performed the ribbon-cutting ceremony, signifying the Bank’s continuous commitment to supporting entrepreneurship, customer success and economic participation. Speaking during the event, Sharon Anim, Head of Service Quality and Customer Experience at UMB, highlighted the purpose and impact of the fair. “The UMB CX Fair is a celebration of our customers. It reflects our belief that our relationship with customers goes beyond transactions. It is about partnership, trust and shared growth. By providing this platform, we are not only promoting visibility and market access for our SMEs but also strengthening the human connection that defines great customer experience,” she said. The fair also provided exhibitors with opportunities for business networking, client engagement and advisory consultations with UMB financial and SME banking experts. Many participants expressed appreciation to the Bank for creating an enabling space that encourages sales, partnerships and brand awareness. One of the exhibitors, Angela Osei, founder of a natural skincare brand, said, “This fair gave us visibility and connection. The turnout was amazing, and we had meaningful conversations that will lead to future business. UMB has shown that they are truly invested in the success of their customers.” The successful maiden edition received positive feedback from stakeholders, business owners and attendees, reinforcing UMB’s reputation for customer-centered innovation and service excellence. The UMB CX Fair is expected to become an annual highlight on the bank’s customer engagement calendar. Universal Merchant Bank (UMB) is a full-service financial institution specialising in customised banking products and services. UMB opened on March 15, 1972, and is a leading Ghanaian indigenous bank with considerable financial expertise. UMB is recognised for its entrepreneurial approach, innovative use of technology, and distinctive banking solutions. UMB currently has thirty-five (35) branches, three (3) UMB Centres for Businesses, and a vast network of ATMs. UMB is also ISO 27001 and PCI DSS certified and boasts a full suite of omnichannel solutions, including the UMB SpeedApp, an agnostic mobile banking solution. Asaase Broadcasting Company airs on Asaase 99.5 Accra, Asaase 98.5 Kumasi, Asaase 99.7 Tamale, Asaase 100.3 Cape Coast, AsaasePa 107.3 (Accra). Affiliates: Bawku FM 101.5, Bead FM 99.9 (Bimbilla), Mining City Radio 89.5 (Tarkwa), Nandom FM 101.9, Nyatefe Radio 94.5 (Dzodze), Sissala Radio 96.3 (Tumu), Somuaa FM 89.9 (Gushegu), Stone City 90.7 (Ho) and Wale FM 106.9 (Walewale). Listen online: asaaseradio.com, Sound Garden and TuneIn. X: @asaaseradio995, @Asaase985ksi, @Asaase997tamale, @asaase1003, asaasepa1073 Instagram: asaaseradio99.5, asaase985ksi, asaase100.3, asaase99.7tamale, asaasepa107.3 LinkedIn: company/asaaseradio995. TikTok: @asaaseradio99.5 Facebook: asaase99.5, asaase985ksi, Asaase100.3, asaase99.7, AsaasePa107.3. YouTube: AsaaseRadioXtra. Join the conversation. Accra: call 020 000 9951/054 888 8995, WhatsApp 020 000 0995. Kumasi: call 059 415 7985 or call/WhatsApp 020 631 5260. Tamale: call/WhatsApp/SMS 053 554 6468. Cape Coast: call/WhatsApp 059 388 2652. #AsaaseRadio #TheVoiceofOurLand