Winston-Salem’s economic growth potential and its focus on healthcare innovation has persuaded United Community Banks Inc., a regional bank based in Greenville, S.C., to enter a crowded and competitive financial-service market.
In doing so, United is following through on a three-year pledge to open a full-service branch in Winston-Salem.
The bank said in a Sept. 22 legal notice it plans to convert its loan-production office in the 110 Oakwood Drive building into the branch.
If the Winston-Salem branch conversion is approved by the Federal Deposit Insurance Corp., United Community Bank would open the location in either December or January. There would be a live-teller internet-version of an ATM in the parking lot to serve as a drive-thru option.
United would become the 21st retail bank with a Forsyth County presence. Of those banks, six currently have just one branch in the county.
Overall, United has 200 branches in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee with $28.1 billion in total assets as of June 30.
Stewart Holmes, United’s Triad market president, spoke with the Journal about the bank’s plans to stand out to Winston-Salem customers. An edited version follows:
Q. What are the main attractions – demographically, economically, banking talent – to entering the Triad through Winston-Salem?
A. We’re fortunate to have already been part of the community for three years, but we’re excited to further deepen our relationships with our customers and our community.
Winston-Salem offers a unique blend of economic vitality, demographic strength and banking talent.
With over $800 million in recent capital investment and a strong pipeline of future growth, the city is a rising hub for innovation and financial services. Its diverse, educated population and proximity to six major universities provide a rich talent pool for banking and financial professionals.
Q. How will United Community stand out in a Forsyth County banking market with 21 other banks and three major credit unions?
A. Forsyth County is one of the most competitive banking markets in North Carolina.
United Community stands out by combining the strength of a regional institution with the personalized service of a community bank.
Our approach is rooted in relationship banking. We focus on understanding the unique needs of individuals and businesses in Forsyth County and delivering tailored financial solutions, not just transactions.
We have been recognized 11 times by J.D. Power award for No. 1 in customer service in the Southeast, in 2025 No. 1 in trust and in people. We have been named a ‘Best Bank to Work For’ by American Banker for eight consecutive years.
United actively supports community development through small business lending, local sponsorships, and financial literacy programs.
Recent acquisitions and disciplined credit management have positioned United for sustainable expansion, even in competitive markets.
Q. Are there specific financial services that United Community will focus on in terms of business and individual services and lending?
A. Absolutely. United Community is entering Forsyth County with a clear focus on delivering high-impact financial services tailored to both individuals and businesses.
For businesses, United will emphasize SBA Lending, offering streamlined access to SBA 7(a), 504, and specialized loans for industries like healthcare, dental, veterinary, franchises, nonprofits and renewable energy projects.
There is a focus on commercial real estate and equipment financing for property acquisition, build-outs and essential business equipment.
For individuals, United will provide besides typical loans and personal accounts wealth management and private banking services.
Our goal is to bring the best of both worlds — big-bank capabilities with community-bank service.
Q. What would make for a successful entrance into Winston-Salem/Triad?
A. A successful entrance hinges on three key pillars: community engagement, strategic differentiation and long-term investment.
The Triad is economically diverse, with a mix of startups, legacy industries and growing families.
We thrive on relationships. Success begins with building trust through local partnerships, sponsorships and financial literacy programs. That means showing up, listening and investing in what matters to residents and businesses alike. Our ability to adapt to local needs sets us apart.
Winston-Salem’s 2030 Strategic Plan focuses on becoming the Southeast’s top mid-size city, with goals around equity, innovation and family friendly living. United Community wants to — and will be — a major part of that.
United Community is committed to sustainable growth, local hiring and infrastructure investment that supports the region’s future.
Our success will be measured not just in deposits or loans, but in the strength of the relationships we build.
We’re here for the long haul — and we’re here to help Winston-Salem thrive.
rcraver@wsjournal.com
336-727-7376
@rcraverWSJ
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