By Georgia Burns

Copyright dailyrecord

Deodorant maker Mitchum has advised customers to check the batch numbers on its products as it works to remove affected items from store shelves following reports of injuries. The company issued an apology after users reported developing “painful” and “itchy” underarm rashes from using its deodorants . Mitchum has urged anyone experiencing these reactions to stop using the affected products “immediately.” Customers have flocked to TikTok and X (formally known as Twitter) to post videos and photos showing inflamed armpits after using certain Mitchum roll-on deodorants, the Mirror reports. While some speculated that the reactions were caused by a change in ingredients, Mitchum clarified that the issue actually stemmed from “a change in the manufacturing process” of one of its raw materials. Taking to Instagram, the company stated: “Some of you told us that you have experienced temporary irritation after using selected batches of Mitchum 48-hour 100ml roll on, sold in the UK, Ireland and South Africa.” “We are sorry to those who were impacted and for the time it took to complete the investigation,” they concluded. However the post was met with backlash from angry customers. One wrote: “Finally you’ve made a statement about it. This doesn’t take away from the fact that I’ve literally been left with scarring. I’m sure many others have too. ‘Temporary irritation’ is an absolute joke, irritation is not the word. Try burns, blisters, scabs, now scars. I’ll never buy another Mitchum product again.” While another added: “I don’t think red raw underarms that are burning and peeling is accurately depicted by your phrasing of ‘temporary irritation.'” One frustrated customer exclaimed: “I literally had chemical burns! I thought it was just me! ! ! ! !” Another queried: “I’ve been so sore for weeks thinking it was a shaving rash, so what do i do if I’m affected?”. Mitchum admitted that the manufacturing change “altered how the product interacts with the skin” for certain users. “The change didn’t meet our standards, or yours. We’ve gone back to the original process to ensure current and future batches meet the high standards you expect,” Mitchum stated. The company further clarified: “Not all batches have been affected by the issue, and you can tell if your deodorant has been by checking the batch number at the bottom of the bottle. These are the products that have been affected: No other products in the brand’s portfolio are affected by the issue.” Mitchum assured that the issue has been resolved and that they are working to remove the “small amount of product remaining on shelf”. “We ask that any consumers experiencing issues contact our Customer Care team and give us a chance to make this right,” the spokesperson continued. “We advise those experiencing issues to stop using the product immediately and to contact our teams at customerenquiries@mitchum.com or on 0800 085 2716.”