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United Bank for Africa Plc (UBA) has continued its tradition of empowering African entrepreneurs through knowledge-sharing and capacity-building as it hosted another edition of the UBA Business Series, focusing on how to create content that drives influence and growth in the digital economy. Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” the event was held at the Tony Elumelu Amphitheatre, UBA Head Office, Marina, Lagos, on Thursday. UBA’s Group Head, Digital Banking, Kayode Olubiyi, while welcoming guests, reaffirmed the bank’s commitment to supporting innovation and entrepreneurship across Africa through platforms like the Business Series. He noted that the quarterly initiative serves as a vital avenue for equipping young Africans with practical insights to grow their brands and businesses amid the fast-evolving digital economy. Delivering the keynote address, Managing Director/CEO of Nitro 121, Dr. Lampe Omoyele, highlighted that the most successful digital creators are those who focus on value, purpose, and consistency. According to him, “You can create something out of what appears to be nothing,” urging creators to move beyond trends and aesthetics to produce content that aligns with their identity and delivers genuine impact. The event featured a vibrant panel session moderated by Digital Influencer Enioluwa Adeoluwa, with notable speakers including Elozonam Ogbolu, Digital Creator and Actor; Chinonso Egemba (popularly known as Aproko Doctor), Digital Health Educator; Catherine Kamau, Kenyan Actress and Media Entrepreneur; and Nasiru Lawal (Nasboi), Content Creator. During the session, the panellists shared their personal experiences and lessons learned in navigating the creative industry. Nasboi advised young creators to focus on steady personal development, saying, “When you become famous, you move at the people’s pace. So, grow consistently—recognition and money will follow naturally.” Elozonam stressed the importance of storytelling and brand alignment, noting that “Brands must pick their influencers deliberately and work long-term to see a proper return on investment.” On his part, Egemba underscored the need for structure in the creative process. “Treat content creation as a business,” he said. “Without structure, you risk burnout. If you want longevity, build systems that support your work.” Kamau added a more personal reflection, warning creators against losing touch with reality amid social media fame. “Stay grounded. Social media is an illusion. Remember your real community—family and friends—because those are the people who will stand by you when things go wrong,” she said. The panellists collectively emphasised that authenticity and originality are key to sustaining influence, advising aspiring creators to focus on building strong personal brands rather than merely chasing financial rewards. In her closing remarks, Alero Ladipo, UBA’s Group Head of Marketing and Corporate Communications, commended the panellists for their inspiring insights and praised UBA management for consistently facilitating conversations that empower African entrepreneurs. She described the session as “impactful and essential for building stronger digital and economic ecosystems across the continent.” United Bank for Africa remains one of Africa’s largest financial institutions, employing over 25,000 people and serving more than 45 million customers globally. The bank’s Business Series initiative continues to bridge knowledge gaps, nurture innovation, and promote sustainable entrepreneurship across Africa’s growing digital landscape.
