Copyright The Hollywood Reporter
Tubi continues to lean into the creator economy, announcing a slate of shows from a number of popular YouTubers and social media stars. The Fox-owned AVOD service, which announced its Tubi for Creators program in June, has set the first slate of shows from the initiative. The series come from creators Joey Graceffa, Kevin Fredericks (KevOnStage), Rock Squad, Shuang Hu (TheOneShu), Jahdai Pickett (Bigg Jah) and Dan & Riya and will be exclusive to the platform. “We’re responding to our viewers’ growing appetite for bold, original storytelling by doubling down on exclusive content from digital-first creators,” said Rich Bloom, general manager of creator programs and executive vp business development at Tubi. “The investment is paying off. Viewers who start their Tubi journey with creators show stronger retention — proof that these stories truly resonate with our audience and provide an engaged, incremental audience for creators.” Several of the creators’ shows are already streaming on Tubi: Safe Space, in which KevOnStage plays an underqualified couples therapist; Bloodsuckers: Origins, a prequel to Rock Squad’s teen vampire franchise; and Baby Shu & Fwends, in which TheOneShu plays a teenage version of herself. Still to come are the finale of Garceffa’s ongoing series Escape the Night; KevOnStage’s Bald Brothers: A Freestyle Comedy Show, also starring Terry Baker; Bigg Jah’s comedy anthology L.A.U.G.H. (Life Ain’t Usually Great Here) and a new season of The Lesbian Homie; and Dan & Riya’s Till Drama Do Us Part, about a destination wedding gone awry.
