Following the Kansas City Chiefs‘ 20-13 victory over the New York Giants in Week 3, Travis Kelce has made a bold move off the field.
The KC’s no. 87 reshared the promotional poster of the pop-up event dubbed “Manifest Your Mindset” on Instagram.
He captioned, “Wake up with @trukolorsbrand & @americaneagle tomorrow morning!!”
ADVERTISEMENT
Article continues below this ad
The event is hosted in partnership between American Eagle and Tru Kolors, Trav’s lifestyle brand.
It will take place on Saturday, September 27, from 9:30 AM to 2:00 PM at Blip Coffee Roasters in Kansas City. The “coffee rave” promises fresh brews, curated DJ sounds, rare finds, and immersive brand energy.
ADVERTISEMENT
Article continues below this ad
“I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style. And we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world,” Kelce said in the American Eagle Outfitters blog.
The event aligns with the rollout of his new AE x Tru Kolors collection, a limited-edition collaboration launched in two drops on August 27 and September 24. The collections feature over 90 pieces priced between $14.95 and $179.95.
Read Top Stories First From EssentiallySports
Click here and check box next to EssentiallySports
“I’ve had to keep my excitement about this collab under wraps for nearly a year,” Kelce told Forbes.
As creative director, Kelce played an active role in everything from fabric selection to graphic design, aiming to fuse style, confidence, and personal expression. The collection features standout items like heavyweight vintage-inspired tees, cricket sweaters, varsity and rugby pieces, utility cargos, and soft knitwear.
“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation, that’s what I call a win,” said Jennifer Foyle, President and Executive Creative Director of American Eagle Outfitters.
Meanwhile, Kelce enlisted friends and fellow athletes, such as rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, top wide receiver recruit Jeremiah Smith, basketball prospect Kiyan Anthony, and Olympic gold medalist Suni Lee, to represent the campaign’s “live to play” philosophy.
But this activation isn’t just a sale, it’s a community-building event, turning a coffee shop into a brand experience.
Travis Kelce preps for Week-4 Chiefs vs Ravens clash
Taylor Swift will attend Selena Gomez and Benny Blanco’s wedding on Saturday, September 27. Her fiancé, Travis Kelce, will stay in Kansas City to prepare for the Chiefs’ Sunday game against the Baltimore Ravens.
The Chiefs’ rigorous 11 p.m. player curfew the night before a home game is a major factor in Kelce’s absence.
Plus, the team policy also prohibits players from consuming alcohol before game day. This makes it impossible for Kelce to make the trip from California to Missouri and arrive just in time.
Meanwhile, the Chiefs enter 1–2, to host the Ravens at Arrowhead Stadium for Week 4. Baltimore enters the game with tight end Isaiah Likely questionable after recovering from foot surgery.
ADVERTISEMENT
Article continues below this ad
Patrick Mahomes and Lamar Jackson will face off for the seventh time in their careers. Both bring dual-threat ability and MVP pedigrees. At least, we are seeing Pat assume the dual-threat role more this season.
