Copyright Men's Journal

Key Points Trader Joe’s released Everything But the Pizza Whipped Cream Cheese Spread, sparking social media excitement. Fans praise its pizza-inspired taste; “It’s very flavorful...like a fluffy whipped cream cheese.” The $2.79 spread is selling quickly, celebrated for novelty and versatility. Trader Joe’s has done it again. The grocery chain known for turning comfort food into cult favorites just dropped a new spread that’s setting off alarms across social media. The latest obsession: Everything But the Pizza Whipped Cream Cheese Spread, a limited-time tub that tastes exactly like it sounds—pizza, reimagined as breakfast. The new flavor blends whipped cream cheese with tomato powder, garlic, onion, oregano, and a hint of cheddar and Parmesan. Think creamy base with a built-in pizzeria vibe—no oven required. It hit shelves just weeks after fans started spotting it on Instagram through @traderjoeslist and @trader_joes_hunter, where it was called “the next viral TJ’s drop,” with commenters declaring, “Omg need this immediately!!!” Want trending news, op-eds, and top stories straight to your inbox? Sign up for our Daily newsletter. Everything But the Pizza Whipped Cream Cheese Spread, $2.79 at Trader Joe’s Online, the reactions have been predictably loud. One Reddit user wrote, “I just had this on a TJ’s plain bagel this morning and it is delicious! It’s very flavorful.” Another described it as, “like a fluffy whipped cream cheese with some marinara in it. It’s not too strong. Really quite good.” It’s already becoming a choose-your-own-adventure ingredient. Fans are spreading it on toasted sourdough, folding it into pasta for a lazy-night Alfredo hack, or pairing it with Trader Joe’s own Garlic Naan Crackers for a mini pizza moment. One Reddit user even suggested mixing it into scrambled eggs for a “breakfast calzone vibe.” However you use it, the spread seems built for experimentation, which is exactly the kind of kitchen-science that Trader Joe’s quietly encourages. Oops! We’re unable to load this content right now. View directly on Instagram As usual, Trader Joe’s nailed the balance between novelty and nostalgia. Pizza flavoring isn’t new; Combos and Pringles have been traveling down that lane for decades, but packaging it as an upscale spread feels quintessentially Trader Joe’s. It’s equal parts novelty and gourmet, ready to upgrade a plain bagel, mix into pasta, dollop on a burger, or reinvent a warm-cheese dip. The spread retails for $2.79, and fans say it’s moving fast. The flavor is salty, tangy, and rich enough to make your kitchen smell like an Italian deli. It hits that perfect Trader Joe’s sweet spot: affordable, surprising, and weirdly elegant in its simplicity.