By Chioma Umeha
Copyright independent
CHIOMA UMEHA
TPP Africa Names Yinka Adebayo As Inaugural Chairman TPP Fest 2025
CHIOMA UMEHALagos
The Peak Performer Africa (TPP Africa) has named Yinka Adebayo, Group Executive Director for West & Central Africa at Omnicom Media Group, as the inaugural Chairman of TPP Fest 2025.Adebayo, a two-time honouree on the TPP Africa platform, is widely regarded as one of the continent’s foremost figures in media and marketing.With more than 30 years of industry experience, his appointment underscores TPP Africa’s commitment to celebrating leaders who champion productivity, performance, and inclusive growth, while inspiring a new generation of achievers across Africa.Adebayo began his career at Promoserve Limited in 1995 before holding key roles at Admix Communications and Martlink Limited. He has since risen to prominence as a respected thought leader in advertising, frequently contributing to industry panels and media discussions. A committed professional, he is a member of APCON and NIPR, and an alumnus of Lagos Business School.As the first-ever Chairman of TPP Fest, his appointment signals both continuity and a bold new chapter in advancing Africa’s culture of productivity and performance. In this capacity, Adebayo will serve as ambassador, advisor, connector, and mentor, shaping the strategic direction of TPP Fest’s flagship programmes.These programmes will include the Emerging Leaders Summit, Women in Leadership Appreciation Dinner, CEO Forum, and the TPP Awards, which will close the festival as its grand finale. His responsibilities will span stakeholder engagement, strengthening partnerships, and inspiring leaders across diverse sectors.“Mr. Adebayo’s leadership journey, track record of excellence, and deep commitment to Africa’s growth exemplify the very essence of what we stand for at TPP Africa,” said Dr. Abiola Salami, Convener of TPP Fest and Founder, TPP Africa.Responding to his appointment, Yinka Adebayo said: “It is an honour to serve as the first-ever Chairman of TPP Fest 2025. This platform is more than a recognition night. It is a continental movement for driving productivity, excellence, and legacy.“Having been honoured by TPP Africa twice, I know firsthand the weight of this recognition, and I look forward to leveraging my clout and connection in amplifying its impact across Africa through every facet of the Festival. With the right leadership, a continent as blessed as ours can and should only head in one direction—the top.”TPP Fest 2025 will be held on November 17th and 18th. It will convene some of Africa’s most influential leaders, including CEOs, C-Suite executives, policymakers, women in leadership, creatives, and emerging professionals.The two-day gathering hopes to spark conversations on performance and productivity, alongside celebrations of excellence, innovation, and legacy, culminating in the prestigious TPP Awards 2025.Past honourees of the TPP Awards include notable figures such as business titan Dr. Biodun Shobanjo, Lagos State Governor Babajide Sanwo-Olu, Ogiame Atuwatse III, Lady Maiden Alex-Ibru, Agbaoye Kola Karim.Others were Aigboje Aig-Imohukhuede, Dr. Mosun Belo-Olusoga, Sir Ademola Aladekomo, and Dr. John Momoh, among other top-ranking leaders. This distinguished lineup affirms the awards’ enduring legacy of celebrating icons of leadership, productivity, and impact across Africa.
