Copyright ittn
Topflight, Ireland’s leading ski holiday provider, has unveiled its first-ever TV advertising campaign – a landmark moment for the brand and for ski holidays in the Irish market. First airing on October Bank Holiday Monday and running until Christmas, the campaign marks a bold move to bring the thrill, joy and beauty of skiing to a wider Irish audience. At its heart, the ad captures what makes a ski holiday so special – the breath-taking alpine scenery, the exhilaration of the slopes and the sense of freedom that comes with time spent in the snow. “Ski holidays rarely feature in television advertising, particularly in Ireland,” said Neal Collins, Topflight’s Managing Director. “We saw this as an opportunity not just to showcase our business, but to celebrate ski holidays themselves. We wanted to capture the magic of it all… the early morning lifts, the sun-drenched runs, the shared laughter over a drink after a day on the mountain. It’s not just a holiday, it’s an experience people remember for a lifetime.” The TV spot goes on to highlight the key reason customers return to Topflight year after year: a deeply personal, client-first approach built over 50 years in business. With dedicated Resort Managers in every resort and a complete holiday package that removes the hassle from planning, Topflight delivers a level of care that few can match. True to their long-standing promise, the ad closes with the company’s signature line The campaign will run across a RTÉ and Virgin Media in prime-time television slots as well as digital and outdoor channels throughout the ski booking season.
