Tommy Hilfiger says his success comes down to hard work, no fear, and the power of manifestation.
During an appearance on Thursday’s episode of “The Burnouts” podcast, the fashion designer spoke about how he built his namesake label after his first venture failed.
“By the way, dreams come true, and you can make your dreams come true if you manifest and if you go after that goal, that north star, knowing that along the way there are going to be roadblocks and obstacles,” Hilfiger told podcast hosts Phoebe Gates and Sophia Kianni.
Hilfiger said he “always” thought of obstacles as opportunities.
“You have to figure out how to get over that roadblock, around it, under it, or through it. But there’s a way to get to the other side,” Hilfiger said. “And if you give up because you think there’s not a way to get to the other side, you’re cheating yourself.”
He says the roadblocks he faced along the way ultimately worked to his benefit because they forced him to think outside the box.
“I personally do not have fear because I think that if you live with fear, it sets you back,” Hilfiger said. “And I think too many people live with the fear of doing something different and new, and therefore fail.”
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He says he is always focused on keeping the brand relevant and continually thinking about what comes next. For him, manifestation involves seeing inspiration, saving it for later, and bringing it to life when the time is right.
“I may have seen a photograph of the Wild West, and I think, ‘Wouldn’t it be cool to do a jeans campaign in Montana or somewhere?’ And then bing, it comes up,” Hilfiger said.
“I think that if you see something you like, you remember it. And you just access it when you need it. And I think that that’s part of the manifestation, of picturing it. Have to have seen something that has some relationship to what you are planning for,” he added.
A representative for Hilfiger did not immediately respond to a request for comment sent by Business Insider outside regular hours.
Manifesting has gone mainstream in recent years, especially on TikTok, where videos about manifestation tips and “lucky-girl syndrome” mantras rack up thousands of views.