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NFL legend Tom Brady's reputation continues to grow beyond the gridiron, as Fox Sports announced investing in Brady’s entertainment and marketing studio, Shadow Lion.The studio was co-founded by Brady in 2017 with Gotham Chopra and Jonathan Crystal and has produced campaigns for brands like Under Armour, Aston Martin and Pepsi.The announcement was shared by The Hollywood Reporter in an exclusive story on X. Brady reshared the post with a three-word reaction:"LFG (let's fuc**ing go)."According to the report, Brady's studio will develop original series, films, event programming and digital content for Fox Sports. The first project of the partnership will feature a docuseries about Brady's University of Michigan football program. Former Michigan coach and current Los Angeles Chargers coach Jim Harbaugh will be the executive producer, along with Brady.Tom Brady shared his excitement about starting the collaboration with a Michigan documentaryTom Brady started his new journey as a broadcaster in 2024 after signing a 10-year, $375 million deal with Fox. The NFL legend reflected on his latest collaboration with Fox.“Our team at Shadow Lion and FOX Sports share an extraordinary love for sports, storytelling and the fan experience, and this partnership aims to deliver more of that,” said Tom Brady. “We’re starting with Michigan because it shaped me and it will shape the direction of this partnership. Fan-first, done right, every single time. That’s the vision."Fox Sports CEO & Executive Producer Eric Shanks also reflected on the partnership with Brady's studio.“We could not be more excited about this investment. Shadow Lion’s track record of original, award-winning content; their partnerships with talent, and their growth vision were highly attractive to FOX Sports,” Shanks said.Brady is coming out of retirement as Shadow Lion and Fox will collaborate for next year’s Fanatics Flag Football Classic, set to be held in Saudi Arabia.
