By Basti Mammad

Copyright trend

BAKU, Azerbaijan, September 30. The exchange of
experiences between state communication officials and journalists,
as well as the networking of influential figures shaping public
opinion in both countries, highlights the significance of this
joint platform, said Ahmad Ismayilov, Executive Director of the
Media Development Agency of Azerbaijan, during his speech at the II
Azerbaijan-Uzbekistan Media Forum on “Digital Transformation and
Media”, Trend

He recalled that last year’s Uzbekistan-Azerbaijan Media Forum
in Tashkent was titled “In Search of Truth in the Digital Age:
Combating Disinformation”: “Technological advancements bring with
them cross-border challenges that can pollute a country’s
information environment. In this context, combating disinformation
remains a priority for our nations. During last year’s forum,
discussions generated valuable insights and practical
recommendations on addressing these issues. This year’s forum
focuses on a topic that is central to the modern media agenda –
‘Digital Transformation and Media.’ It is important to understand
that this discussion goes beyond technological innovation; it
concerns a process that fundamentally reshapes how societies
interact with information, how media content is perceived, and
ultimately, the future of journalism.”

Ismayilov emphasized that today, news is not only delivered
through traditional media like newspapers and television but also
via mobile devices, social media feeds, and AI-powered analytical

“In the past, the primary focus was on delivering information
quickly. Today, credibility, fact-checking, and public trust are
the core values. Looking at global trends, it is clear that the
future of media depends not only on journalists but on the
collective efforts of all public institutions. In the face of
digital transformation, we have no choice but to be active
participants rather than mere observers. We are confident that
through mutual cooperation, knowledge sharing, and experience
exchange at this forum, we can turn technological progress into an
advantage for our countries’ development and provide citizens with
higher-quality information,” he concluded.