Copyright Digital Trends
What’s happened? Tinder is testing a new AI-powered feature, called Chemistry, that can access photos in your camera roll to offer more compatible match recommendations. Match Group, the dating app’s parent company, revealed during its latest earnings call that the feature can learn about your interests and personality by analyzing your photos and asking a few interactive questions to show better matches and alleviate “swipe fatigue.” The company is currently testing the feature in Australia and New Zealand, but plans to expand availability to more regions in the coming months. The announcement comes shortly after Tinder introduced another AI tool that uses a video selfie for identity verification. Why is this important? Tinder aims to offer users a more meaningful swiping experience by analyzing their photos for lifestyle and personality cues. Chemistry marks a shift from quantity to quality, and could reduce the time users spend endlessly swiping by surfacing more compatible profiles. The feature also reflects a broader trend of apps leveraging on-device content for new AI features. For example, Facebook recently introduced a feature that analyzes photos and videos in the camera roll to suggest creative edits or offer sharing recommendations. Recommended Videos Why should I care? If you’re tired of all the swiping, Chemistry could help you find more meaningful connections. However, since the feature gives Tinder access to your camera roll, it naturally raises privacy and data security concerns. Thankfully, the feature is opt-in, so you can choose not to use it if you’re uncomfortable with the idea of Tinder profiling you or gaining access to private images. What’s next? Tinder is expected to share more details about how the Chemistry feature works before a wider rollout. The company will likely outline exactly how user images are processed, stored, and safeguarded to address privacy and security concerns. Until it does, it may be wise to steer clear of the feature to avoid the potential risk of data exposure or unintended access to sensitive images.
