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As the festive season arrives in India, the aroma of sweets fills every street and neighbourhood. Whether it’s Diwali, Navratri, or Holi, traditional sweets like Gulab Jamun, Jalebi, Rasgulla, and Imarti are a staple in every home. But have you ever wondered how shops produce such large quantities of sweets? During festivals, when sweets need to be prepared for thousands of people, it’s challenging to do everything by hand. That’s where technology steps in. Recently, a video has gone viral on social media showcasing how an automatic machine makes perfect Imarti in minutes. This video was shared on Instagram by food and travel vlogger Mohammad Junaid. He explained that advanced machines can now make traditional sweets like Imarti, Ghevar, and Malpua. People are amazed to see how machines are adding a new twist to India’s flavours. The Process Behind Machine-Made Imarti The process of making machine-made Imarti is clearly shown in the video. The machine has several nozzles that drop thick batter in a circular shape. The batter falls evenly on round platforms, taking the shape of Imarti. Within seconds, the batter turns golden, and the machine slowly lowers the platform into hot sugar syrup. The Imarti is soaked in the syrup for a while to ensure the sweetness permeates inside. After that, they are taken out with a sieve and placed on another tray to cool down and achieve the perfect texture. In just a few minutes, golden, shiny, syrup-filled Imartis are ready. These machine-made sweets have a uniform shape, size, and texture, making them look even more appealing. How Machines Help Meet Festive Demand During the festive season in India, sweet shops get crowded. These machines are proving to be very beneficial for shopkeepers and factory owners. They prepare large quantities of sweets in less time, with no difference in taste or size. Big sweet factories are now using these automatic Imarti machines to meet the high demand during festivals. This saves time and reduces effort. Reactions From People Quickly Went Viral The viral video has received over 8.5 million views, with people writing many interesting comments. Opinions are divided. Some find this technology amazing, while others still consider handmade traditional sweets the best. Technology vs Tradition: Which Prevails? The question now is whether machines will change the taste of traditional sweets or if human skill and machine speed will together enhance the sweetness. While the younger generation prefers quick and clean production in their fast-paced lifestyle, elders still hold the taste of Imarti made in traditional pans as the best. Whatever the case, it is clear that India’s sweets are becoming more perfect and hygienic with the help of technology. That is the real highlight of this viral video – traditional sweets, but in a modern style.
