Copyright ok
The days of achieving longer, more luscious lashes solely through layers of mascara or the application and re-application of false eyelashes are long gone. Shoppers are now opting for a more natural approach, turning to a skincare solution that nourishes the lashes at the root to deliver voluminous, fluttery, lengthy lashes au natural - in as little as 6 weeks. gróa is a fresh brand whose high-performance, low-maintenance growth formulas have garnered some pretty impressive results, leaving shoppers in awe of their own eyes - one said: "Obsessed. This made my lashes so long!" Described as a 'Gen Z and Gen Alpha-focused lash and brow serum brand', gróa encourages its shoppers to embrace their lashes with products 'built to back up your natural beauty, not work against it'. Available online at gróa and at Boots, the brand's signature products are its eyelash serum and eyebrow growth serum, both retailing at £20 - a price that rivals high-end alternatives such as Grande Cosmetics' £62 serum and Babe Lash's £45 Babe Original Essential Serum . It also has a number of bundles available for shoppers to stock up on both products for £36. Packed with the 'good stuff', the eyelash serum has been formulated with peptides, natural extracts and skincare ingredients that has earned some impressive results. The vegan serum, free from prostaglandin (a naturally occurring compound that some reportedly find irritating to the skin), features pea peptide. This ingredient works to strengthen each lash from within, making them more resilient and less likely to break. This should enhance their ability to curl and bend without damage. The peptide also nourishes the lash line and provides essential nutrients the follicle needs, promoting healthier growth over time. It's also packed with green tea extract, rich in anti-oxidants. This addition protects 'the delicate lash line from everyday stressors like UV rays, pollution, and buildup', whilst also helping to reduce inflammation. Hyaluronic acid in the formula hydrates the lashes and lash line to combat brittleness and dryness, while cica - also known as tiger grass - boosts collagen production and soothes irritation. The brand also proudly states that this lash serum is ophthalmologist-approved, which is fantastic news for those with sensitive eyes. For the sceptics out there, a study conducted by gróa found that 88% saw visibly longer lashes in six weeks, while 94% noticed healthier lashes in the same period. Beauty enthusiasts who have tried the product have been blown away by its formula, with one person leaving a rave review that said: "I've been using this lash serum for about 3 weeks and wow... my lashes have never looked this good! They continued: "They're noticeably longer and feel so much healthier. Super gentle (no irritation at all) and I love that it's vegan + prostaglandin-free. Definitely worth it!" Another customer gushed: "Been using this for a couple of weeks now and I love it, the results are amazing! Doesn't sting or make my eyes itchy like many other brands. I've been getting so many compliments on my lashes." A third user, who has plenty of experience with lash serums , commented: "What a difference this has made. I have previously enjoyed Lash Serums containing Prostaglandins so I was sceptical that a more gentle formula would work - but I have seen incredible results in only 6 weeks. I also absolutely love the bottle and the feel/colour of it!" Presented in eye-catching bright blue packaging with the brand name displayed in a matching lilac shade, the presentation is utterly gorgeous - which undoubtedly appeals to its Gen-Z fanbase, much like brands such as Drunk Elephant, whose colourful packaging took social media by storm. The same ingredients can be found in its 'amazing' brow serum, which shoppers have raved about for helping build their confidence with thicker, more full brows. One said: "It's the best serum ever it grow my brow and I feel more confident totally recommend it," while someone else added: "I started using this eyebrow serum about two months ago now and my eyebrows are so much thicker. "I had plucked off basically all of the tail of my eyebrows when it was a trend and was never able to grow them back. But this serum got them back and quite quickly. They continued: "The rest of my brows are also so much thicker which is something my eyebrows always lacked. I am really looking forward to seeing further results after using it for longer." With no harsh feedback to speak of for either product, which have garnered glowing reviews - with just one four star rating each (and with no critical remarks) - our sole concern is that it's targeted towards Gen Z and Gen Alpha, owing to its vibrant packaging. Though with such advantageous ingredients, individuals of any age can benefit from using it. Another commented: "I've been using this brow serum for a few weeks and I can already see the difference! My brows look fuller, healthier, and way easier to style. Super quick to apply, super gentle, and I love that it's vegan + prostaglandin-free. Definitely a must-have if you want natural but bold brows." Both are applied with a gentle, fine brush that should only be used on clean, dry skin. With daily use, customers should see results in just a few weeks. The eyelash serum is available from gróa .
