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“This is an Xbox that goes vroom”: Microsoft’s quest to make everything an Xbox extends to the road thanks to an LG partnership that brings cloud streaming to vehicles

Scott McCrae

9 September 2025

My 2019 car has a HDMI port so really they’re just playing catch up

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(Image credit: Microsoft)

In its journey to make everything on earth an Xbox, Microsoft has announced a partnership to bring Xbox Cloud Streaming to cars.

Last year Microsoft launched the “this is an Xbox” campaign, which told you to dread it, run from it – it will become an Xbox all the same. It was a slightly awkward (albeit memorable) way of touting the range of devices that have access to the Xbox Cloud Streaming platform, which allows you to play Xbox games on your phone, smart TV, laptop, grandmother, PC, or an actual Xbox. Now a new member has joined the Xbox hive.
As announced on the Xbox Wire blog, LG and Microsoft have teamed up to make your car an Xbox. “This is an Xbox that goes vroom,” an ad reads, while the blog explains: the Xbox app will be built into cars with the LG webOS Automotive Content Platform (ACP), allowing them to stream Xbox games from the Xbox app to the car, provided you bring your own Bluetooth controller.

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In a separate press release on the LG website, Xbox marketing vice president Chris Lee said, “At Xbox, we’re always looking for new ways to bring the joy of gaming to more people, wherever they are. Through our work with LG, we are expanding the experience and value of gaming even further for players.”

Of course, this is strictly for passengers in a vehicle when it is in motion, with the blog post noting that, “All services operate in compliance with driving safety regulations.” Plus, you’ll need a car with a service plan, too, presumably (can you hotspot a car?).
With all that sorted, you’ll be able to hop in and play Xbox when you’re not at the wheel. What better way to take your mind off the long drive you have ahead of you than sitting down and playing some Forza Horizon 5?
Currently, the new cloud streaming feature is only available in vehicles that support the LG ACP (such as Kia cars in the EU), but this could be just the start of Microsoft turning cars into a fleet of Xboxes, with the likes of Tesla already having gaming features built into its car OS.

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Scott McCrae

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Scott has been freelancing for over three years across a number of different gaming publications, first appearing on GamesRadar+ in 2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He’s typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.

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Valve remains undefeated: Microsoft will seemingly wear Steam like a jacket with new “aggregated gaming library” on Xbox PC app, and “this is just the beginning”

“Pick your lane and stick to it”: Former Blizzard president says it’s “tough to see Xbox confused” amid “this is an Xbox” branding: “They have to figure out what needs to change… and fast”

The ROG Xbox Ally X offers an early glimpse into Xbox’s plans for AI, but I’m starting to worry that we’re all going to be priced out of ever trying them

“Next-generation Xbox consoles” at the heart of Microsoft’s new “multi-year agreement” with AMD: “The next generation of Xbox is coming to life”

Cyberpunk 2077 patch 2.3’s new driving modes are inspired by chill YouTube videos of people cruising through Night City, and the GTA 5 fan in me is thrilled

Forza Horizon 6’s Japan open world seems likelier than ever as a car import company mistakenly sheds some light on the Xbox sequel

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