By Mohit.bisht,News18,Priyanka Das

Copyright news18

In the early 2000s, Ayurveda—India’s ancient system of holistic healing—was largely confined to niche markets and traditional households. That changed dramatically with the rise of Patanjali Ayurved, a brand co-founded by yoga guru Baba Ramdev and Acharya Balkrishna. What began as a modest venture in herbal products quickly evolved into a multi-billion-dollar empire that redefined consumer habits across India. (Image: Moneycontrol)
Patanjali’s success lies in its ability to blend ancient wisdom with modern marketing. The brand tapped into a growing desire among Indians to return to natural, homegrown solutions for health and wellness. (Image: Patanjali)
By offering everything from toothpaste and shampoo to ghee and chyawanprash—all rooted in Ayurvedic principles—Patanjali positioned itself as a patriotic alternative to multinational giants. Its products were not only affordable but also carried the emotional appeal of being “swadeshi,” or locally made. (Image: File Pic)
The turning point came around 2014-2016, when Patanjali’s aggressive expansion strategy and Baba Ramdev’s massive public influence propelled the brand into mainstream retail. (Image: File Pic)
With his daily yoga shows, public rallies, and charismatic persona, Ramdev became the face of the brand, building trust among millions. Patanjali’s revenues soared, reportedly crossing ₹10,000 crore by 2017, making it one of India’s fastest-growing FMCG companies. (Image: File Pic)
Beyond sales, Patanjali reshaped the industry. It forced established players like Hindustan Unilever and Colgate-Palmolive to launch their own Ayurvedic lines. (Image: File Pic)
The brand also sparked a broader revival of interest in traditional Indian medicine, leading to increased government support and consumer awareness. (Image: File Pic)
Despite facing challenges—ranging from product quality scrutiny to market saturation—Patanjali continues to expand. Its foray into sectors like dairy, apparel, and even education reflects its ambition to become a holistic lifestyle brand rooted in Indian values. (Image: File Pic)
In essence, Patanjali didn’t just sell products—it sold a movement. By making Ayurveda accessible, affordable, and aspirational, it redefined what it means to be a modern Indian consumer. And in doing so, it made Ayurveda mainstream again. (Image: Moneycontrol)