The ultimate guide to succeeding in Vietnam’s startup ecosystem
The ultimate guide to succeeding in Vietnam’s startup ecosystem
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The ultimate guide to succeeding in Vietnam’s startup ecosystem

Giovanni Puglisi 🕒︎ 2025-10-28

Copyright e27

The ultimate guide to succeeding in Vietnam’s startup ecosystem

Vietnam’s startup ecosystem is burgeoning, making it an exciting place for budding professionals and students eager to dive into the entrepreneurial world. With the rise of innovative platforms, there’s never been a better time to explore opportunities in this dynamic landscape. The startup journey is filled with ups and downs, and success often comes to those who are resilient and persistent. Be prepared to face challenges, learn from failures, and keep pushing forward. Here’s a comprehensive guide to help you navigate through. Embrace the learning curve Entering the startup world means stepping into an environment that is fast-paced and constantly evolving. Be prepared to learn and adapt quickly. Whether it’s acquiring new skills, understanding market trends, or getting hands-on experience in different roles, your ability to learn and evolve will be your greatest asset. Here are some tips to help you embrace the learning curve: Online courses and workshops: Take advantage of the vast array of online courses available on platforms like Coursera, Udemy, and LinkedIn Learning. Workshops and boot camps are also great for gaining practical skills in a short time. Mentorship programs: Engage with mentorship programmes that can provide guidance and support. Having an experienced mentor can significantly shorten your learning curve. Local tech communities: Join local tech communities and participate in their events. These communities offer valuable resources and networking opportunities. Examples include the Saigon Innovation Hub and the Hanoi Founder’s Hub. Stay updated: Keep up with industry news and trends. Subscribe to tech blogs, follow industry leaders on social media, and attend webinars to stay informed about the latest developments. Take advantage of local resources Vietnam has a wealth of resources for startups, from incubators and accelerators to co-working spaces and government support programs. These resources can provide mentorship, funding, and exposure. Here are some key resources to consider: Incubators and accelerators: Programs such as Vietnam Silicon Valley (VSV), Topica Founder Institute, Antler Vietnam, and Saigon Innovation Hub offer support to early-stage startups through mentorship, funding, and networking opportunities. Co-working spaces: Co-working spaces like Toong, Dreamplex, and CirCO provide a conducive environment for startups to work, collaborate, and grow. Government support programs: The Vietnamese government has various initiatives to support startups, including funding, tax incentives, and training programmes. Research and apply to these programmes to benefit from government support. Funding opportunities: Explore different funding options, such as venture capital, angel investors, and crowdfunding platforms. Attend pitch events and competitions to showcase your startup and attract potential investors. Network, network, network Building a strong professional network is crucial in the startup ecosystem. Attend industry events, meetups, and conferences to connect with potential investors, mentors, and collaborators. Here are some tips for effective networking: Attend events: Participate in industry events such as the Tech In Asia Saigon Summit, Product Hunt meetups, and other local startup events. These gatherings are excellent opportunities to meet like-minded individuals and potential business partners. Informational interviews: Do not hesitate to reach out for informational interviews or coffee chats. Many experienced professionals are willing to share their insights and experiences. Online networking: Utilise professional networking platforms like LinkedIn to connect with industry leaders and join relevant groups. Engage in discussions and share your knowledge to build your online presence. Follow-up: After meeting someone at an event or online, follow up with a thank-you note or a request to stay in touch. Building and maintaining relationships is key to expanding your network. Understand the cultural landscape Vietnam’s culture and business environment can be unique. Understanding local customs, business etiquette, and consumer behaviour is vital for building relationships and creating products that meet market needs. Here are some cultural aspects to consider: Respect hierarchy: Vietnamese culture places a high value on hierarchy and respect for authority. Show respect to senior members in business meetings and negotiations. Build trust: Establishing trust is crucial in Vietnamese business culture. Take the time to build personal relationships before diving into business discussions. Communication style: Vietnamese people often communicate indirectly to avoid confrontation. Pay attention to non-verbal cues and be patient in understanding their perspectives. Consumer behaviour: Understanding local consumer preferences and behaviours can help tailor your products or services to meet market demands. Conduct market research and gather feedback from local users. Final thoughts Navigating the startup world in Vietnam can be challenging, but it is also incredibly rewarding. By embracing the learning curve, leveraging local resources, building a strong network, understanding the cultural landscape, and overcoming the language barrier, budding professionals and students can thrive in this dynamic ecosystem. With resilience, persistence, and a willingness to learn, you can turn your startup dreams into reality in Vietnam’s vibrant startup landscape. Editor’s note: e27 aims to foster thought leadership by publishing views from the community. Share your opinion by submitting an article, video, podcast, or infographic. Join our e27 Telegram group, FB community, or like the e27 Facebook page. Image credit: Canva Pro

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