A new season of NBCUniversal Local’s Emmy-nominated series The Swift Effect — which covers Taylor Swift‘s economic and brand power — will kick off its second season on Oct. 2 on Peacock and the NBC-owned stations’ free, ad-supported streaming TV (FAST) channels with the debut episode “A New Era.”
The show’s return will coincide with the Oct. 5 release of Swift’s upcoming album, The Life of a Showgirl, with the episode airing on the FAST channels at 10:30 p.m. and 11:30 p.m. ET and then encoring on CNBC and NBC News Now on Oct. 4, before hitting NBC-owned stations on album release day.
“We’re thrilled to present the next installment our series just as she embarks on the next phase of her groundbreaking career with her highly anticipated new album and the personal news she recently announced,” said Diane Petzke, NBCU Local V.P. of programming and partnerships and one of the series’ executive producers. “Her remarkable story as a performer, businesswoman and cultural icon continues to expand and evolve, and we’re proud to continue to explore her and her impact in a meaningful way.”
The first, four-episode season of the series was nominated for a 2025 Daytime Emmy award in the arts and popular culture programming category; the 52nd annual Daytime Emmys will be held on Oct. 17.
According to a press release, the “A New Era” episode will reveal Swift’s impact on the rise of fan-led media, as well as, “the growth of Swift-focused journalism, and the way traditional outlets now approach coverage of her work. The new episode explores how the icon has redefined the balance of power between artist, audience and the press through the lens of influencers, podcasters, established media figures and other leading experts.”
Among the experts who appear in the episode are dedicated USA Today Swift reporter Bryan West, the New York Post Page Six editorial team, the co-hosts of the Taylor Watch podcast Kelly Keegs and Gia Mariano; psychotherapist, author and commentator Dr. Robi Ludwig, Swift influencer Vinny Sonderby, author and music critic Annie Zaleski, DNY senior strategic advisor Valerie DiFebo, Billboard deputy editor Andrew Unterberger and others.
“With each new episode of The Swift Effect, we’re showcasing another layer of Taylor Swift’s influence — not just as an artist, but as a force reshaping industries,” said series producer Cody Broadway. “This next chapter continues to spotlight the ripple effects of her creativity, showing how one person’s vision can spark cultural and economic transformation on a global scale.”
Check out the scheduled for the “A New Era” episode below.
