The Reuters Institute developed a typology of news influencers.
The Reuters Institute developed a typology of news influencers.
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The Reuters Institute developed a typology of news influencers.

🕒︎ 2025-11-01

Copyright The Verge

The Reuters Institute developed a typology of news influencers.

The survey offers a fascinating look at the modern landscape of news creators and influencers. It offers a taxonomy of news creators, breaking them down into four types of content: commentary, news/investigation, explanation, and specialism. Unsurprisingly, it also found that younger generations have shifted away from traditional media, towards creators and personalities, and that partisan content often outflanks more balanced approaches. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Comments Loading comments Getting the conversation ready... The Verge Daily A free daily digest of the news that matters most. Email (required) By submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

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