Copyright International Business Times
The story began more than 20 years ago, when Steve Loyd was teaching finance at a Washington university. A student introduced him to the science behind a formula that could lower acidity. The discovery was life-changing for Steve, who had long struggled with reflux so severe he often slept propped up on an inclined pillow. After trying the formula himself, he realized it had the potential to help many. Steve left academia and dedicated himself to the venture. Today, his daughter Ashley Loyd serves as CEO and co-founder of Tamer Essentials, steering the brand into its next chapter. Ashley initially pursued international business and hospitality before deciding to join the family enterprise. "I saw how hard my dad worked and how much this product helped people," she says. "At some point, I knew I wanted to be part of carrying it forward." That family commitment is evident in every part of the business. Tamer Essentials is fully self-contained: the Loyds own their manufacturing process, handle distribution, and maintain what Ashley calls a "closed-loop system." Every order passes through the family's hands before reaching customers. "We all use the product ourselves," Ashley says. "That's our highest standard. We only sell products we trust enough to give to our own family." For Ashley, running the business comes alongside raising a family of her own. She and her husband have three young children. "It's a balancing act, no question," she says. "But what motivates me is knowing that what we are building is not just for us. It's something that can impact families everywhere, and hopefully, one day, something I can pass down to my own kids." Steve sees the family dimension as one of the company's biggest strengths. Tamer Essentials has the flexibility to prioritize people and purpose. "We want to brighten people's days," he explains. "If we can make food and drink more enjoyable without discomfort, that's a win. Family businesses have the freedom to focus on purpose, not just numbers." The idea of family also shapes the company's broader mission. Meals, the Loyds believe, are about more than just nutrition; they are about connection. Acid reflux and other digestive discomforts can rob people of those shared experiences. "Food is such a bonding space," Ashley says. "Some of my fondest memories are family dinners. No one should have to miss out on that because of acid sensitivity. Everyone deserves a seat at the table." That philosophy extends into product development. When Food Tamer launched earlier this year, it was the result of listening directly to customers who wanted a broader solution beyond coffee or wine. "We take feedback seriously," Ashley notes. "Our customers feel like family, too, because they have guided us in shaping where we go next." The Loyds' story also carries lessons for other families considering entrepreneurship. "Starting a family business can feel daunting," Ashley says, "but it offers unmatched rewards. There's something special about working with people you love and trust. You see each other at your best and at your most tired, but you are always pulling in the same direction." Tamer Essentials continues to evolve, but the Loyds remain grounded in the same values that sparked their journey. From Steve's curiosity and resilience to Ashley's vision and leadership, the business reflects a blend of experience, innovation, and heart. As the company looks ahead to new product lines and expanded reach, the Loyd family's legacy is clear: a business built not only on science but on the belief that food should bring joy, not discomfort. "This is more than a company to us," Ashley says. "It's a reflection of our family's story, our values, and our hope to make life a little easier for others."
