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Sensodyne, a name synonymous with trust and care for several leading dental hygiene experts, announces the launch of Pronamel by Sensodyne, a first-in-class toothpaste designed to protect and strengthen enamel. Enamel is the tooth’s natural shield, but one that can be damaged and worn away over time. Supported by over 20 years of scientific research, Pronamel marks the beginning of a new chapter in oral care for consumers who wish to continue enjoying their favourite drinks and foods. Enamel: What is it and why is it important? Enamel is the hard, outer layer of the tooth and it is the strongest substance in the body, even harder than bone! Enamel’s purpose is to protect the sensitive inner layers of teeth from acids, bacteria, and temperature changes. The problems arise when the enamel is lost. It cannot be rebuilt or regrown, leaving your teeth without sufficient protection. Enamel erosion can occur with simple daily habits, such as drinking coffee or tea or consuming highly acidic foods and beverages. This leads to tooth sensitivity, cavities, and yellowing. Dental experts unanimously state, “Once enamel is gone, it doesn’t come back.” Early protection is crucial to maintain long-term oral health. The Challenges of Indian Diets Indian dishes are vibrant and flavourful, rich in zest and fermented foods. While these taste great, they also expose your teeth to acid frequently. Lemon water, tamarind chutneys, and spicy chaats all lower the mouth’s Ph and soften enamel repeatedly throughout the day. Even healthy choices such as fruit juices and pickles can contribute to this acid exposure. Without proper care, the enamel is gradually eroded, leaving teeth more vulnerable. So, enamel-focused oral care is essential. Enamel that Endures: Pronamel by Sensodyne’s Revolutionary Formulation Pronamel by Sensodyne, developed after years of research by a team of dental experts, introduces a scientifically advanced formula with calcium, phosphate, and fluoride to form a protective layer over your teeth and help strengthen enamel from the inside. The unique formulation is scientifically proven to deliver 2X stronger enamel protection, making it one of the best daily care solutions for those who value their oral health. Pronamel by Sensodyne is unique due to its Optimised Fluoride Formulation designed to improve fluoride uptake into the enamel surface. The result is remineralised and fortified enamel, giving it protection against daily wear caused by everyday acids. Through regular use of Pronamel by Sensodyne, teeth remain strong, smooth, and naturally white, keeping your smile confident and healthy for many years. Protection by Habit: Make Pronamel by Sensodyne a Part of Your Daily Wellness Routine From fitness and diets to skincare and mental well-being, the Indian consumer is consciously paying more attention to their health. Pronamel by Sensodyne fits seamlessly into this lifestyle change by providing consumers with health benefits from the moment they wake up as a daily defence system for their teeth. Adding Pronamel by Sensodyne into your daily routine is simple: Brush twice a day with Pronamel by Sensodyne .Rinse your mouth with water after consuming acidic foods or drinks After eating consuming acidic foods, wait 30 minutes before brushing Visit your dentist regularly to monitor enamel health A New Era of Oral Health With a long-standing heritage of sensitivity expertise and innovation, Sensodyne’s latest offering is another benchmark in India’s dental health. Pronamel by Sensodyne goes beyond preventing sensitivity by preserving the foundation of a healthy and confident smile. Partnered Post
