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The best experience design of 2025

The best experience design of 2025

The experience design category of Fast Company’s Innovation by Design Awards honors spaces, systems, or products that deliver an innovative and compelling user experience. This year’s winner, Art Rate Monitor, by Zulu Alpha Kilo,
is an unobtrusive interactive platform that enables visitors to see their physiological reactions to exhibits at the Art Gallery of Ontario. See all of the honorees below.
Wäsche of the Wild
Zulu Alpha Kilo
This story is part of Fast Company’s 2025 Innovation by Design Awards. Explore the full list of companies creating products, reimagining spaces, and working to design a better world. Read more about the methodology behind the selection process.
Zachary Petit is a contributing writer for Fast Company and an independent journalist who covers design, the arts, and travel. His words have appeared in Smithsonian, National Geographic, Eye on Design, McSweeney’s, Mental Floss and Print, where he served as editor-in-chief of the National Magazine Award–winning publication More