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Skip to main content Three Sixty Trending on Billboard Milwaukee’s newest live entertainment hub, The Argo, will officially open its doors next month inside the historic Fox Bay Theater in Whitefish Bay, anchoring a full-scale renovation of the 1949 Art Deco building and marking the debut of a new mid-size venue for the region’s touring circuit. The 700-capacity space — which includes a full bar and restaurant, ballroom, and flexible event areas for private rentals, weddings, and community programming — will host its first public concert on Dec. 5 with performances by local artists Chris Haise Band and Zach Pietrini alongside Nashville alt-pop trio VEAUX. The event doubles as a fundraiser benefiting Milwaukee music education programs. Female Agents Have Come a Long Way, But There's Still Progress to Be Made: 'We Have to Continue to Fight for Each Other' The following night (Dec. 6), Milwaukee rock favorites Goran and Morgan of The Gufs will headline The Argo’s grand-opening celebration, marking the 30th anniversary of their 1995 album Collide. More than 40 concerts are booked between December and spring 2026, with a mix of touring acts, regional artists and thematic dance parties. Highlights include Grateful Dead tribute act Another One, bluegrass veterans NewFound Road, Minnesota rock band Remo Drive, punk mainstays The Casualties and bluegrass singer Dan Tyminski. A rotating Wednesday swing-jazz residency will feature groups including The Flood, The Sazerac 5, Micro Brew Swing Band and Old Sam & The Teardrops. The Argo’s ownership group — Andrew J. Coate, Adam Powers and Josh Bryant — completed the venue build-out in under five months after receiving revitalization approval earlier this year. The team has instituted a permanent give-back model, pledging $1 from every ticket sold to support music-industry wellness, with an emphasis on mental health, sustainability and career longevity. “We’ve lived every angle of this industry — we’ve seen the best of it, we’ve felt the burnout,” Coate says. “The Argo is our way of tipping the scales back toward the good — for our peers, for our city, and for the next generation coming up behind us.” Talent buying for the venue will be handled exclusively by Knitting Factory Entertainment’s live division, Knitting Factory Presents, led by SVP James Irvine. “This is just the start for The Argo,” Irvine says. “The space is built the right way — production, hospitality, artist amenities — and it has the backbone to become a real destination for touring artists.” The venue’s bar and kitchen will be helmed by chef Dan Jacobs — a five-time James Beard semifinalist, 2024 nominee and co-owner of Milwaukee restaurants EsterEv and DanDan. The restaurant will soft-open Dec. 5 with a limited menu and will operate independently from ticketed events, allowing locals to dine without attending a show. Additional partners include exclusive ticketing provider Eventbrite, developer New Land Enterprises and design-build firm Three Sixty Design, whose past work includes Café Centraal and the Milwaukee Athletic Club. “After months perfecting this venue and the customer experience, we’re finally ready to show our faces to Milwaukee and the world,” Coate adds. “We’re looking to become a must-stop for local artists, prominent touring acts and fans of almost every kind of music.” Three Sixty Three Sixty A calendar of upcoming dates at Argo is below: Dec 05 Public Soft Opening ft. VEAUX w/ Zach Pietrini, Chris Haise Band Dec 06 Public Grand Opening ft. Goran & Morgan of The Gufs Celebrating 30th Anniversary of Collide Dec 10 Swing Jazz Wednesday featuring Old Sam & The Teardrops Dec 12 The First Wave (80’s New Wave Tribute) Dec 13 Birth-Tay (Taylor Swift Dancy Party) Dec 17 Swing Jazz Wednesday featuring. The Flood Dec 19 Another One (Grateful Dead Tribute) Dec 20 Second Hand News (Fleetwood Mac Tribute) Dec 24 Free Holiday Film Screening Dec 26 Free Holiday Film Screening Dec 27 Free Holiday Film Screening Dec 28 Free Holiday Film Screening Dec 31 Steve Beguhn Presents “New YearS’ teve” January 2026 Jan 07 Swing Jazz Wednesday featuring The Sazerac 5 Jan 09 An Evening with Field Report Jan 10 Gabriel Harris Jan 11 School of Rock Shorewood Jan 17 Violet Wilder Jan 14 Swing Jazz Wednesday featuring Old Sam & The Teardrops Jan 23 The Midnight Purchase Jan 24 Pat McCurdy Jan 28 Swing Jazz Wednesday featuring Micro Brew Swing Band Jan 30 Fool House (90s Dance Party) Jan 31 Hot In Herre (00’s Dance Party) February 2026 Feb 04 Swing Jazz Wednesday featuring The Sazerac 5 Feb 11 Swing Jazz Wednesday featuring Old Sam & The Teardrops Feb 12 NewFound Road Feb 15 Whitefish Bay High School Music Club Feb 18 Swing Jazz Wednesday featuring The Flood Feb 20 Remo Drive Feb 25 Swing Jazz Wednesday featuring Micro Brew Swing Band Feb 28 Jump (Van Halen Tribute) Mar 04 Swing Jazz Wednesday featuring The Sazerac 5 Mar 07 Scythian Mar 11 Swing Jazz Wednesday featuring Old Sam & The Teardrops Mar 18 Swing Jazz Wednesday featuring Micro Brew Swing Band Mar 25 Swing Jazz Wednesday featuring Micro Brew Swing Band Mar 28 Bangers Before Bed Coming Soon Apr 03 Not Quite Brothers (Classic Rock Tribute) Apr 10 Smells Like Nirvana May 16 The Casualties May 29 Dan Tyminski Jun 18 Thurston Howell (Yacht Rock Tribute) Aug 8 The Pork Tornadoes Daily newsletters straight to your inbox More From Pro Business News Billboard’s Music Industry Events Calendar 3 minutes ago Chris Eggertsen Record Labels Country-Rock Band 49 Winchester Signs With MCA’s Lucille Records 27 minutes ago Jessica Nicholson Luminate Partners With Tencent Music to Bring Chinese Music Metrics to Its Data Platform 34 minutes ago Billboard Staff 4 Non Blondes’ ‘What’s Up?’ Rides Viral ‘Beez in the Trap’ Mash-Up Trend Back Onto the Charts 51 minutes ago Kevin Rutherford Elliot Grainge’s 10K Projects Hit With $4M Lawsuit Over ‘Pattern of Misconduct’ in Joint Venture 51 minutes ago Rachel Scharf See All News Billboard is a part of Penske Media Corporation. © 2025 Billboard Media, LLC. 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