The amazing Scottish beauty spot named as Britain's most popular winter destination - see the top 10

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The research, conducted by Ubuy UK, analysed visitor data from over 200 winter tourism destinations across the UK between November 2023 and February 2024. They found a significant shift in domestic tourism patterns since 2019 and added that Brits are increasingly embracing the beauty of the country's winter landscapes. Faizan Khan, spokesperson at Ubuy UK, said: "Our research clearly shows that British travellers are rediscovering the beauty of their own country during winter months, rather than automatically heading abroad for winter sun. This shift represents a significant opportunity for the UK tourism industry to develop year-round appeal. “What's particularly encouraging is that this growth isn't limited to the most famous destinations. “Even less well-known areas are seeing substantial increases in winter visitors, suggesting a broader distribution of tourism benefits across the country.” Make sure you keep up to date with news from across Scotland by signing up to our free newsletter here. The Scottish Highlands emerged as the winner in Britain's winter tourism boom, with 890,000 visitors during the winter season, representing a 71 per cent increase from pre-pandemic figures. Other Scottish locations recognised on the list included the Cairngorms at 16th with a 30 per cent increase and 270,000 visitors, as well as Loch Lomond at 17th with 29 per cent and 260,000 visitors. Here are the ten UK destinations that have seen the largest winter tourism booms since 2019.